08/30/2024 | Press release | Distributed by Public on 08/30/2024 05:20
SINGAPORE - August 29, 2024 - DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guideThe Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV's 2023 reportin partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics. The research concluded that only 17 percent of APAC marketers evaluate critical media quality indicators like brand safety and suitability, viewability, fraud or intended geography. This new guide aims to empower advertisers across the APAC region with the knowledge and tools needed to enhance the effectiveness of their ad campaigns through verification.
Key highlights from The Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROIinclude:
"Our guide serves as a definitive framework to maximize advertising performance in the APAC region," said Conrad Tallariti, Managing Director and Senior Vice President, APAC, DoubleVerify. "As technology is expanding rapidly, so is the landscape of digital media with opportunities emerging across new social, streaming, gaming, CTV and more, making digital media protection of vital importance."
To learn more, visit DV's website and download the guidetoday.
About DoubleVerify
DoubleVerify ("DV") (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the internet stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more atwww.doubleverify.com.