The Independents acquires Kitten Production

Kitten Production is joining The Independents, strengthening the global creative offering for the group

Paris, 5 September 2024: The Independents, the leading international communications group specialising in luxury, fashion and lifestyle, has announced a new addition to its growing roster of specialist agencies with the acquisition of Kitten Production.

Founded in 2015 by Jonathan Boyer and Romain Blanquet-Ferrero, Kitten Production is a creative agency specialising in the production of stills, motion and digital content for the luxury and fashion brands. Through its presence in Paris, Barcelona and Milan, Kitten Production has built a well-diversified client portfolio including some of the world's leading luxury brands such as Louis Vuitton, Jacquemus and Saint Laurent.

"Kitten Production has a proven record of exemplary content production in the luxury sector and our strong Group synergies will allow us to bring together our agencies individual strengths to service clients with an enlarged offering" stated Isabelle Chouvet, CEO of The Independents. "Their expertise in content production is a huge advantage for the group and we aim at leveraging our global platform to support their development in new markets. As part of this initial growth strategy, we are set to launch Kitten Production in New York and Tokyo."

Over the years, Kitten Production has demonstrated its ability to grow with its clients not only geographically but also in the development of new offerings such as the fashion shows production through Kitty Events and the rental of equipment for shooting with Eqpmt.

The teams vast experience and in-depth knowledge in producing high quality content has allowed the agency to foster strong relationships between brands, publications and institutions in the luxury sector.

"Joining The Independents group felt like the natural next step for Kitten. A new and exciting chapter for all our teams. We have always been inspired by the unique way The Independents works and develops its projects. This will allow us to expand our savoir-faire even further for our clients, and to open up to new horizons such as Asia and the United States" stated Jonathan Boyer and Romain Blanquet-Ferrero, Co-Founders of Kitten Production. "And on top of that, it will bring Kitten's expertise to the heart of one of the most ambitious groups. Together, we will pave the way for the development of even greater ambitions."

Kitten Production expertise will strengthen the Group offering while, at the same time, The Independents' wide network of expert entrepreneurs will enable the agency to bring out with even more unparalleled, cross-cultural projects across the luxury, fashion and lifestyle industries.