To improve and simplify the way customers' purchase Columbus McKinnon products, we are happy to announce the launch of our new "Buy Now" program. Designed to offer a more streamlined and efficient shopping experience, this new initiative supports our commitment to being easy to do business with, providing a user-friendly way for customers to find and purchase Columbus McKinnon products.

The "Buy Now" program directly links customers with select CMCO distributors, allowing them to purchase products directly online. Products that are a part of the program feature a "Buy Now" button on the webpage that, once clicked, lets a user select their required specs, choose a distributor, go directly to the distributor page, and seamlessly add the item to their cart and place their order. This simplifies the online shopping experience, allowing users to purchase products quickly and efficiently.

Initially, this feature is available on our most popular products, with plans to expand the program to include additional products down the line. Stay tuned for further updates as we continue to expand and refine this exciting new capability.