Fairfield Dolan’s Masters of Marketing Analytics and Strategy Ranked #2

Fairfield Dolan's Masters of Marketing Analytics and Strategy (MAS) Program has a 100% employment rate within three months of graduation, with options to complete the degree in a hybrid format or in person.

Media Contact: Susan Cipollaro, [email protected], 203-254-4000 x2726

Fairfield University's Charles F. Dolan School of Business Masters of Marketing Analytics and Strategy Program has been ranked second in AnalyticsDegrees.org's guide to the nation's Best Online Master's in Marketing Analytics programs of 2024.

The Masters of Marketing Analytics and Strategy (MAS) Program at Fairfield Dolan ranks #2 on the list that includes Michigan State University, St. Joseph University, Penn State University, and American University among others.

"I am honored that our program has been recognized for its continued success and development that combines advanced analytical theory with real-world practical experience to set our program and students apart from others in the industry," said Julie Marella, the director of Fairfield's Masters of Marketing Analytics and Strategy (MAS) Program.

According to AnalyticsDegrees.org, the best data and business analytics degrees in each state, and online programs in the U.S. are ranked based on key factors including accreditation, outcomes, and salary after graduation.

The ranking is limited to programs focused on marketing analytics or those with a dedicated concentration in marketing analytics. It excludes marketing programs with only some analytics coursework.

Fairfield Dolan's Masters of Marketing Analytics and Strategy (MAS) Program has a 100% employment rate within three months of graduation, with options to complete the degree in a hybrid format or in person. The AACSB and NECHE accredited program is taught by expert faculty who bring decades of industry experience to the classroom, and offers extensive experiential learning opportunities through industry partners, particularly through the MAS capstone project.

Students learn advanced strategic and analytical skills, applying business data such as Nielsen, IRI, and Kantar Media, and gain hands-on experience in popular industry analytical tools, such as AI, Google Analytics, Hootsuite, Sprout Social, R, RStudio, Tableau, Qualtrics, SPSS, and Excel, with the opportunity to learn programming languages like Python.

"Our faculty, alumni, and industry partners are the underlying strength that drives our students' success, said Marella. "Our Experiential Learning Partnership program, recognized globally by QS Reimagine, provides students with multiple experiences to engage with companies, work with current real-world data, identify analytical insights, and provide strategic recommendations that improve business results."

Posted On:July 31, 2024

Volume: 56 Number: 8

Fairfield University is a modern, Jesuit Catholic University, rooted in one of the world's oldest intellectual and spiritual traditions. More than 6,000 undergraduate and graduate students from 36 states, 47 foreign countries, the District of Columbia and Puerto Rico are enrolled in the University's five schools. In the spirit of rigorous and sympathetic inquiry into all dimensions of human experience, Fairfield welcomes students from diverse backgrounds to share ideas and engage in open conversations. The University is located in the heart of a region where the future takes shape, on a stunning campus on the Connecticut coast just an hour from New York City.