TTB Newsletter for November 1, 2024

TTB Establishes Beverly, Washington American Viticultural Area

This week we formally established the Beverly, Washington American Viticultural Area (AVA). This 2,415-acre AVA is located in Grant County, in Washington. It is located within the established Columbia Valley AVA. See Docket No. TTB-2022-0014 on Regulations.gov for all documents and public comments related to this rulemaking.

Bottlers who wish to label their wines with this new AVA as an appellation of origin must obtain a new Certificate of Label Approval (COLA) for the label, even if the currently approved label already contains another AVA appellation of origin. Please do not submit COLA applications for labels using the new AVA until November 29, 2024, the effective date of this final rule.

You also may view the boundaries of the newly established Beverly, Washington AVA on our AVA Map Explorer.

Personalized Labels

We are frequently asked if it's possible to personalize labels for customers to commemorate special occasions, such as birthdays, weddings, or corporate events, without having to submit each version of the personalized label to TTB for approval. Yes! You can do this by obtaining a Certificate of Label Approval (COLA) for a personalized label.

A personalized label is an alcohol beverage label that meets the minimum mandatory label requirements and is customized for customers who want to have a special label appear on the container. These labels may contain a personal message, picture, or other artwork that is specific to the consumer who is purchasing the product.

If you want the flexibility to make changes to personalize your labels for customers without the need to submit new applications for each personalized label, you will need to follow the steps noted in public guidance TTB G 2017-2, Personalized Labels.

TTB Career Opportunities: Supervisory Chemist and Auditor

Are you interested in a career at an agency that ranks among the Best Places to Work in the Federal Government? If yes, consider applying for these TTB jobs.