12/18/2024 | Press release | Distributed by Public on 12/18/2024 10:53
Investors in Zeta Global Holdings quickly dumped their shares after a recent short seller report made shocking allegations against the digital marketing company. After Zeta's stock price plummeted 37% overnight, some of Zeta's investors filed a class action lawsuit to recover their losses.
Zeta is a digital marketing company that holds data about over 240 million Americans. Zeta says those people voluntarily disclosed their information, but in November Culper Research published a report that raised serious questions about Zeta's data set. The Culper report said Zeta tricked consumers into disclosing personal information by setting up bogus web sites like fake job boards. Culper also claimed Zeta used underhanded tactics to inflate its revenue by over 50%.
Shocked investors quickly sold off their shares after the Culper Report was released. Now, some of those investors are signing up for the lawsuit.