Notice of Public Hearing Regarding Application for Approval of Stock Offering

Date and Time: December 11, 2024 at 10:00 AM CST.

Pursuant to the provisions of Iowa Code sections 17A.12 and 521A, the Commissioner of
Insurance for the State of Iowa will hold a public hearing regarding the application of
Homesteaders Life Mutual Holding Company ("Applicant") for approval of its plan issue
common stock.

The application seeks to enter into a conversion transaction pursuant to which
Preferred Shares issued by One HoldCo, a subsidiary holding company of the Applicant, to SFG
Tenura, a subsidiary of Sammons Financial Group, as well as all amounts owing under surplus
notes issued by Homesteaders Life Company to Midland National Life Insurance Company and
North American Company for Life and Health Insurance (affiliates of SFG), would convert into
(or be exchanged for) shares of Common Stock of One HoldCo.

1. Date and Time: December 11, 2024 at 10:00 AM CST.
2. Location: Insurance Division Office, 1963 Bell Avenue, Suite 100, Des Moines, IA
   50215. The hearing will be held both in person and virtually. Links to the Microsoft
   Teams meeting will be sent to the Applicant by the Iowa Insurance Division.
   Members of the public can join the hearing in person or request a link to the
   Microsoft Teams meeting by emailing Breanna Thacker at
   [email protected] no later than 3:00 PM CST on December 10, 2024.
3. Nature of Hearing: The hearing will be a public opportunity for the Applicant and
   any other interested party to present evidence and argument relevant to the
   Applicant's planned offering. Applicable rules of evidence and procedure are found
   at Iowa Code sections 17A.12-17.
4. Legal Authority: The hearing will be held pursuant to Iowa Code sections 191
   Iowa Administrative Code chapter 46. Procedures for the hearing are found at Iowa
   Code sections 17A.12-17.

5. Issue Presented: The hearing will be held for the purpose of determining whether
   the Applicant's planned offering fulfills the standards set forth in Iowa Administrative
   Code section 46.10(6) which are set forth below.
   
   The commissioner may approve the plan if:

   a) The offering complies with these rules and other provisions of law;

   b) The method for establishing the price of a stock offering is consistent with
   generally accepted market or industry practices for establishing stock offering
   prices in similar transactions; and

   c) The plan and offering will not unfairly impact the interests of members of the
   mutual insurance holding company.

6. Statutes and Rules Involved: Iowa Code chapters 17A and 521A and 191 Iowa
   Administrative Code chapter 46.
7. ADA Notice: If, due to a disability, you require the assistance of auxiliary aids or
   services to participate in or attend this hearing, please contact Breanna Thacker at the
   Iowa Insurance Division, (515) 654-6483. You may also contact Breanna Thacker if you
   need assistance with other issues. If you are hearing impaired, please call Relay Iowa
   TTY at (800) 735-2942.

Homesteaders Mutual Signed Hearing Notice