12/03/2024 | News release | Distributed by Public on 12/04/2024 00:42
The holiday season brings joy, celebration, and generosity-but it also brings a sharp increase in fraud. Cybercriminals and scammers take advantage of the chaos of holiday shopping, year-end activities, and increased online transactions to target both individuals and businesses. Mitek, a leader in identity verification and fraud prevention, wants to ensure you're prepared to recognize and fight back against these threats.
Why fraud peaks during the holidays
Fraud surges during the holidays because of a perfect storm: higher transaction volumes, distracted consumers, and businesses rushing to meet increased demand. According to a recent study by McAfee, 59% of shoppers reported encountering fake "missed delivery" alerts, fraudulent holiday deals, or account-related scams. With the rise of AI-powered schemes, such as deepfakes and phishing emails that mimic legitimate brands, staying vigilant has never been more critical.
Key types of fraud to watch out for
1. Digital identity fraud
The hustle and bustle of the holidays tends to rely heavily on fast, frictionless customer experiences-but this creates opportunities for identity thieves. Fraudsters use stolen credentials or synthetic identities to make unauthorized transactions. Mitek's identity verification solutions ensure that businesses can verify customer authenticity, preventing fraudulent transactions before they occur.
2. Holiday shopping scams
From fake "too-good-to-be-true" discounts to fraudulent online stores, scammers target deal-seekers. A Forbes article warns about the rise of Black Friday AI scams, where criminals use advanced tools to create convincing fake ads, websites, and social media campaigns. Always verify the legitimacy of deals and sellers before clicking.
3. Delivery and gift card fraud
Fake delivery notices and gift card scams are perennial holiday threats. Be cautious of emails or texts claiming a missed package delivery that ask you to provide personal or payment information. The BBB's "12 Scams of Christmas" highlights how these schemes evolve each year.
4. Business Email Compromise (BEC)
Businesses face a unique set of threats, including fake invoices, phishing emails, and fraudulent vendor requests. Fraudsters exploit year-end pressure and increased workload to trick employees into making unauthorized transactions. Robust identity verification and employee training can help prevent these costly mistakes.
Extra time over the holidays? Download and read the new Digital Fraud Playbook
How to protect yourself and your business
For individuals:
For businesses:
The future of holiday fraud
As fraudsters adopt AI to create increasingly convincing scams, businesses and individuals need to stay one step ahead. Technologies like biometrics, real-time identity verification, and check fraud detection are critical in the fight against fraud.
This holiday season, don't let scammers steal your joy-or your money. Take precautions, stay informed, and leverage tools like Mitek's fraud prevention solutions to ensure a safe and secure season.
For more tips, insights, and a little fun, check out:
Stay safe, and happy holidays!