Accelerating Growth for Big Brand Marketing Leader: Our Investment in Omne

Investment: Omne

Investment Type: MBO

Investment Amount: £8.7m

Sector: Marketing Services

Establishing a leading reputation in the highly competitive arena of food, beverage and hospitality marketing requires a stand-out level of expertise.

When it comes to B2B marketing, big brands need proven, specialist skills and knowledge to help them forge and grow stakeholder relationships. In an industry that is worth billions to the global economy (the global food service market size alone is projected to grow from USD 3,486.58 billion in 2024 to USD 6,348.75 billion by 2032*) agencies that support big brands in helping to gain a greater share of their markets are set to excel.

This has certainly been the case for new YFM investee business, Omne - a marketing agency that has carved out a position as a strategic and creative partner to the world's best food, beverage, foodservice and hospitality brands.

Headquartered in Ampthill, Bedfordshire, Omne has developed a global client base since its founding in 2001, servicing major names such as Unilever, Kelloggs and Tate & Lyle.

Now, having secured YFM's backing for a management buyout, Omne is embarking on the next chapter of its success story. The £9.2 million investment will help the company to enhance its team of expert marketers and pursue further growth through new customer wins.

Omne's appeal lies in its deep expertise, driven team and excellent track record.

Stand out expertise

Omne is built on a foundation of unrivalled expertise in the food, beverage and hospitality markets. Offering end-to-end strategic consulting, market insights, brand/creative campaigns, content/influencer marketing, specialist trade communications and an incentive/rewards software solution, Omne's integrated approach is designed to generate demand, change behaviour and drive ROI.

With a multi-skilled and immersed team on board, Omne is perfectly positioned to understand the challenges faced by its clients and to help them achieve their objectives.

Ambitious leadership

Omne's MBO is being led by incumbent CEO, Michael Gividen, who has been with the business since its inception.

Along with the rest of the management team, who are well embedded within their niche and driving the success of this high-calibre, high profile agency, Michael is committed to accelerating Omne's growth plans. Utilising YFM's capital, Omne's leadership will now galvanise the company's uniquely skilled team and build the capacity needed to secure more prestigious client wins.

Big brand relationships

Omne counts some of the world's largest food and beverage brands amongst its clients. In the years since its founding the business has fostered long-term strategic and creative partnerships with big brands here in the UK and internationally. Omne's relationship with Unilever, which has been a core client from the agency's conception, is testament to Omne's results-driven, collaborative approach.

Going forward, Omne will apply its successful client formula to target new growth and new customer wins, with YFM's support.

*Source: https://www.fortunebusinessinsights.com/food-service-market-106277

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