Grand Valley State University

09/23/2024 | Press release | Distributed by Public on 09/23/2024 13:13

Top 5 visionary projects seen at Tech Week GR

Wallace's company, Opnr, helps musical artists, managers, and promoters book the right opening acts for concerts by using data such as ticket sales, fan engagement, social media presence, and venue details.

"We help concert organizers, from venues to festivals, find the right acts at the right time," Wallace, '03, said. "We use a whole lot of data and a little bit of feeling in the background in order to help them do that."

Opnr's focus is on enhancing the fan experience, which Wallace emphasized as the driving force behind the success of live music events. "What it really all comes down to is the fan experience," Wallace said.