Two More Cyclones Vie for Spot on 'Purchase Moore Hamann Bacon' Roster

Two More Cyclones Vie for Spot on 'Purchase Moore Hamann Bacon' Roster

September 11, 2024

The viral 'Purchase Moore Hamann Bacon' promotion continues to search for additional members to add to the roster. Two more Iowa State Cyclones try out for the campaign this week. Freshman quarterback Wyatt Bohm and freshman defensive lineman Trevor Buhr attempt to add their names to the mix. You can watch their tryouts at this link.

'Purchase Moore Hamann Bacon' is an NIL (name, image, likeness) promotional agreement between the Iowa Pork Producers Association and Iowa State student-athletes to encourage consumers to eat pork. Originally launched in September 2023, the campaign featuring Cyclones Myles Purchase, Tyler Moore, Tommy Hamann and Caleb Bacon quickly went viral across social media, earning millions of views and gaining national media attention. Teammates Alec Cook and Zach Lovett later joined the marketing initiative.

Hamann has left the Cyclone football team but remains an Iowa State student. The Iowa Pork Producers Association is searching for other Cyclone student-athletes who can help share the message to consumers that they should purchase more ham and bacon, cook and love it. In a series of videos to be released every Monday at 10 a.m. through October 7, Purchase, Moore, Hamann, and Bacon will act as a panel of judges as their fellow student-athletes try to join the pork roster.

"It was my first time doing anything like this," Trevor Buhr said. "It was a unique experience. I just appreciate the opportunity the Iowa pork producers are giving us, and it was a lot of fun."

In conjunction with the partnership, the Iowa Pork Producers Association is donating pork to each participant's food bank or food pantry of choice. The updated list of food banks and pantries that will each receive $1,000 worth of pork includes:

• Food Bank of the Rockies in Denver, Colo., in the name of Myles Purchase
• Food Bank of Iowa in Des Moines, Iowa, in the name of Tyler Moore
• Interfaith Outreach & Community Partners in Plymouth, Minn., in the name of Tommy Hamann
• Lake Mills Food Shelf in Lake Mills, Iowa, in the name of Caleb Bacon
• Food Bank for the Heartland in Omaha, Neb., in the name of Alec Cook
• Second Harvest Food Bank of Central Florida, in the name of Zach Lovett
• Food Bank of Iowa, in Des Moines, Iowa, in the name of Abu Sama III
• St. Theresa Catholic Church Food Bank, in Des Moines, Iowa, in the name of Isaiah Seymour
• Mahomet Helping Hands Food Pantry in Mahomet, Ill., in the name of Wyatt Bohm
• Loving Hearts Outreach Food Pantry in Washington, Mo., in the name of Trevor Buhr

Hy-Vee grocery stores are now promoting the 'Purchase Moore Hamann Bacon' campaign to encourage consumers to buy more pork products. In-store displays featuring the Cyclone players went up in 200 Hy-Vee stores across the Midwest featuring the popular NIL promotion.

Hy-Vee will give away free bacon for a year to 20 recipients and Blackstone Griddles to 10 recipients in conjunction with the promotion. To qualify, consumers simply need to purchase pork at any of the 200 participating Hy-Vee stores between now and October 31 and scan their Hy-Vee PERKS card at checkout. Hy-Vee operates grocery stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin.

Cyclone linebacker Caleb Bacon, one of the centerpieces of the campaign, suffered a leg injury in the team's season opener.

"We send out best wishes to Caleb for a speedy recovery," said Matt Gent, a pig farmer from Wellman, Iowa and president of the Iowa Pork Producers Association. "This remarkable young man is a terrific ambassador for Iowa pork producers, Iowa State University, and his hometown of Lake Mills. We will continue to feature Caleb prominently in the 'Purchase Moore Hamann Bacon' campaign and look forward to seeing him back on the playing field soon."

The 'Purchase Moore Hamann Bacon' videos can be found on the Iowa Pork Producers Association's Facebook, Instagram, X, and YouTube channels. The full video series is available for your use at this link.

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