09/19/2024 | Press release | Archived content
Orange, Calif.
The HERDEZ® brand, the No. 1 salsa brand in Mexico and the leading authentic Mexican salsa in homes throughout the United States, proudly announces a flavorful new thick and chunky salsa that offers consumers an authentic taste experience, specifically for dipping.
Available in three heat levels - mild, medium and hot - the new HERDEZ® Chunky Salsa is made with only the freshest ingredients including tomatoes, green chile peppers, and onions. With its thick, chunky consistency, this salsa is designed to stay on the chip, ensuring a satisfying dip every time. Plus, the salsa's wide-mouth jar makes it easy to dip a chip right from the container.
"Our new HERDEZ® Chunky Salsa is a delicious offering with an authentic flavor profile like no other," said Diana Deloza, Director of Retail Marketing at MegaMex Foods. "Our research shows that consumers, especially younger adults, are seeking authentic brands and flavors. With three heat levels, consumers can select the one that is perfect for them."
Consumers can now find the new HERDEZ® Chunky Salsa at select retailers, such as Meijer. Products will continue to roll-out to additional stores, reaching nationwide distribution in 2025.
To learn more about the HERDEZ® brand, including nutritional information and recipe ideas, visit www.herdeztraditions.com or follow the HERDEZ® brand on Facebook, Instagram and Pinterest.