Spotify Technology SA

13/08/2024 | Press release | Distributed by Public on 13/08/2024 13:20

Join Top Artists and Podcasters to Celebrate Mexican Pride With ‘MEXCLA Spotify’

It's no secret that Mexico's vibrant music scene has transcended borders, captivating fans across the globe. In fact, Música Mexicana-which encompasses a tapestry of styles and sounds-is one of the fastest-growing genres worldwide. Over the past five years, Música Mexicana streams on Spotify shot up by 450% globally. In Mexico, consumption spiked by 560% in the same time frame, reflecting a growing pride in local music.

Now, Spotify is proud to present "MEXCLA Spotify: Palenque, Feria y Cotorreo," which will unite fans, artists, and creators for our biggest live event to date in Mexico. On November 2 and 3, tens of thousands will gather at Parque Bicentenario in Mexico City to celebrate Mexican pride and showcase the diversity of Mexico's creative landscape, with performances from top artists like Grupo Firme, Luis R Conriquez, and Bellakath.

Combining "Mexa" with "mezcla," the Spanish word for "mix," the word "Mexcla" is a nod to Mexico's rich cultural heritage and diversity. It also speaks to the expanding musical palette of the next generation-on Spotify, Gen Z users in Mexico listen to 36% more artists every month compared to older generations.

This unique event will draw inspiration from some of Mexico's most beloved entertainment spaces and festive traditions. Attendees can expect the colorful energy of a "feria," a traditional town fair, complete with food, games, and special experiences. The circular-style main stage will bring the lively atmosphere of a traditional "palenque" concert to Mexico's capital city, intimately connecting fans and artists.

"Our lineup reflects the moment of Mexican pride that we are living in. We wanted to present a lineup with a very special curation, reflecting the variety of content that Mexico listens to on Spotify-an iconic mix of genres and identities," said Moni Saldaña, Artist & Label Partnerships Manager, Spotify Mexico. "With a 100% Mexican lineup, MEXCLA Spotify celebrates our culture, our talent, and the artists who are taking our music around the world."

Música Mexicana's stars take center stage

More than 20 artists will take the stage at MEXCLA Spotify, from Música Mexicana hitmakers to the rising stars of reggaetón Mexa, a fast-growing genre. The lineup showcases sounds like banda, norteño, corridos tumbados, electro corridos, alternative pop, folk, and electronica. It features talent at all career stages, from established performers to emerging artists who will be making their live show debut.

The full list includes:

Mexico's top podcasters go live

MEXCLA Spotify will also feature live shows and curated experiences from two of the most-listened-to comedy podcasts in Mexico: En Buen Pedoand Las Damitas Histeria.

The event will also include "El Paraje Maldito," an immersive horror experience curated and designed by some of Mexico's top horror podcasts: Relatos de la Noche, Morras Malditas, Paranormal, Misteriosamente Claro Podcast, ReManchados de Miedo, and EXTRA ANORMAL.

A special thank you

Starting August 15, MEXCLA Spotify tickets will go on sale to the general public through Boletia. But today and tomorrow (August 13-14), we'll be sending out special presale codes to the Top Fans of our featured performers in Mexico so they can book their spot before anyone else. If you think you're one of the biggest Spotify listeners around, be sure to keep an eye on your inbox this week.

Get the party started with our official MEXCLA playlist.