Syniverse Holdings Inc.

23/07/2024 | News release | Distributed by Public on 23/07/2024 17:55

Build a Tailor-Made A2P Messaging Solution for Your Business | Syniverse

Best Practices for Selecting an Omnichannel A2P Messaging Solution

In an omnichannel world, how do you get a tailor-made A2P messaging solution? The first step is to ensure you're reaching your customers on the channel that's most convenient for them. That starts by knowing your customers. Identifying the messaging channels they use most can vary by demographics such as region and age association, for example. Other determining factors are based on your business needs such as the character length needed for the messages you plan to send, whether graphics will be used, security, and the types of messages you expect to send.

Here is an overview of the most used omnichannel A2P messaging solutions:

Character Limit Security Graphics Global Reach Use cases
SMS 160 not encrypted No Global - Customer communication
- Business automation
- Promotions
MMS 1600 not encrypted Yes Global - Customer communication
- Business automation
- Promotions
WhatsApp Unlimited end-to-end encryption Yes Available in 180 countries - Customer communication
- Business automation
- Promotions
Push Varies by browser, OS, device not encrypted No n/a

- High visibility
Voice n/a n/a No Global - Remove accessibility barriers
- Customer communications
- Device agnostic
- Multiple Language support
Wallet n/a not encrypted Yes Global - Tickets (entertainment)
- Loyalty cards
- Membership cards
- Coupons

Distilling the right A2P Messaging mix can be easier when you know your customers, understand your business needs, and work with an expert who can guide you through the nuances of the various Messaging options. When it comes to knowing your customers, personalization goes deeper than demographics. Language preferences can vary whether your customers are regional or span the globe. Syniverse can help you with our unique language personalization capability, Real-time Text Translations.

One of the things that makes Syniverse the world's most connected company® is the high-level of support we provide our customers. We work side-by-side with our customers to tailor the right A2P Messaging solution for your business. And we stay with you every step of the way from integration through to execution. Businesses of all sizes worldwide rely on us to provide a secure and compliant messaging ecosystem that transmits messages over white routes in compliance with country, regional, and local regulations. We also provide full integration services, scalability, and global reach.

Best Practices for A2P Messaging Series

Part-1 - Best Practices for SMS A2P Message Encoding