08/30/2024 | Press release | Distributed by Public on 08/30/2024 04:48
India - August 28, 2024- DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today unveiled its latest resource for marketers in the Asia Pacific (APAC) region: The Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROI.
DV's 2023 reportin partnership with WARC found that only 17 percent of APAC marketers measure across all four pillars of media quality - brand safety and suitability, viewability, fraud and intended geography. Recognising a gap in understanding the impact of media quality on digital media investments, DV is introducing the new guide to offer marketers a definitive framework to maximize advertising performance in the dynamic APAC digital landscape.
Key highlights of The Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROI include:
Nachiket Deole, Head of Sales, India at DoubleVerify, expressed his excitement for the launch of the handbook. He said, "we're delighted to introduce The Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROI,a comprehensive guide tailored to the unique nuances of the APAC market. With digital content consumption rapidly increasing in India, particularly in areas like connected TV (CTV) and gaming, advertisers require precise strategies to navigate this dynamic landscape effectively. Our handbook equips marketers with the insights and tools necessary to maximise advertising performance and ensure media quality in this rapidly evolving digital ecosystem.'
To learn more, visit DV's website and download the guidetoday.
About DoubleVerify
DoubleVerify ("DV") (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the internet stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more atwww.doubleverify.com.