DELIVEROO REVEALS TOP 100 TRENDING DISHES OF 2024

• Deliveroo reveals its annual 'Deliveroo 100 Report' highlighting trending dishes from around the world in 2024.
• Six UK dishes are in the global top 20 this year, with items from Wingstop, Salad Project, Atis, and Waitrose making the list. A globally viral chocolate bar brand, Fix Dessert Chocolatier from Dubai, UAE, takes the number one spot globally.
• From TikTok to table, Brits dined out on trending food items this year, with kimchi, cucumber and Caesar salads making the UK's top list.
• The full list of Deliveroo's 100 top trending dishes ordered around the world in 2024 is here.
• The full list of Deliveroo's 30 UK top trending dishes ordered in 2024 is here..
  
  

Monday 4th November: It's time for the award-winning delivery service, Deliveroo, to look back over the past year and reveal its annual 'Deliveroo 100 Report' - a list of the top trending dishes ordered on the platform across its ten markets worldwide.

Customers are seizing every moment to explore new dishes and cuisines and dive into the latest food trends. From chocolate bars to chicken wings and super salads, this year's list features a mix of global takeaway favourites, trending dishes, and grocery essentials. While familiar dishes and cuisines make a return, the 2024 list welcomes plenty of newcomers, including white wine, coffee, desserts, burritos, and a variety of sandwiches.

GLOBAL TOP TRENDING DISHES 2024 (FULL LIST HERE) Here's a taster of this year's top ten trending dishes on Deliveroo around the world - with three UK dishes featuring in the top ten globally:

1. Can't Get Knafeh of It from Fix Dessert Chocolatier, Dubai, UAE
2. 8 Pieces Boneless from Wingstop, London, UK
3. Build Your Own Poké Bowl from Poké House, Milan, Italy
4. Saucisse au couteau purée, jus réduit (Traditional sausage with mashed potato and gravy) from Bouillon Service, Paris, France
5. 譚仔雲南米線 (Soup Noodles Combo) from TamJai Yunnan Mixian, Hong Kong
6. Basta Bocco Pasta from Bocco, Ghent, Belgium
7. Spice Bag Meal Deal from Xian Street Food, Dublin, Ireland
8. SP Caesar from The Salad Project, London, UK
9. Build Your Own Salad Bowl from The Daily Cut, Singapore
10. Seiz'a Caesar + Blackened Chicken from atis, London, UK
    
    For the first time in Deliveroo 100's eight-year history, a sweet treat has taken the top spot for the most trending dish globally: 'Can't Get Knafeh of It' by Fix Dessert Chocolatier. Only available to purchase in Dubai, UAE, the Deliveroo exclusive has racked up over 90 million views on TikTok worldwide, with some sweet-toothed fans willing to travel 4,000 miles to try one.
    
    

Firm favourite from the UK, Wingstop, secures silver position in the trending 100 list with their popular 8-piece boneless dish, closely followed by Italy, who've taken the third top spot with their Build Your Own Poké Bowl from Poké House, beating pizza and pasta dishes for a second year running. Whilst, France takes fourth position with a traditional sausage dish - Saucisse au couteau purée jus réduit - from Bouillon Service in Paris.

GLOBAL TRENDS & INSIGHTS 2024

From TikTok to table The Deliveroo 100 list highlights an increase in the 'TikTok to table' effect, with dishes and ingredients that have gone viral on social media over the past year making it onto the list of top trending items as Deliveroo customers hopped onto the bandwagon. From viral veg2 to Irish spice bags3, smash burgers4 and Instagram-worthy filling-packed sandwiches5, trending food items make up 40% of the global top ten list.

Local traditions Consumers opt for local delicacies on Deliveroo, with traditional-style dishes making up 30% of the global top ten list, including last year's global number one, a warming noodle soup by TamJai Yunnan Mixian in Hong Kong, a traditional sausage dish, 'Saucisse au Couteau purée, jus réduit' from Paris in France, and Ireland's local fast food phenomenon, a spice bag from Xian Street Food in Dublin.

Super salads Packed with fresh, nourishing greens and protein-rich ingredients, these healthier options make-up 30% of this year's global top ten list, compared to only 10% in 2023. Salads have more doubled in popularity since last year (2023) and have even beaten burgers out of the top ten for the first time since Deliveroo 100 started.

Poké power Originally from Hawaii, Poké, which means 'cut into pieces', has remained a popular fixture in the global trending list year after year. It has made six different appearances across four countries and is at the top of the global trending list. Italy is the biggest fan of Poké globally on Deliveroo, with the colourful bowl food being awarded the number one stop at a local country level.

Timeless favourites Nevertheless, consumers' love affair with pizza and burgers remains strong year on year within the top 100 list globally, accounting for 8% (pizza) and 15% (burgers) of the dishes. Also, more than doubling the number of appearances since last year, sandwiches and wraps are firmly back in baskets, with eight appearances across five countries in the top global 100 list, compared to four in 2024.

UK TOP TRENDING DISHES 2024 (FULL LIST HERE) Here's a list of the UK's top ten trending dishes on Deliveroo for 2024

1. 8 Pieces Boneless from Wingstop, London
2. SP Caesar from The Salad Project, London
3. Seiz'a Caesar + Blackened Chicken from atis, London
4. Whole Cucumber from Waitrose, London
5. Pepperoni Pizza from Frank's Pizza, Glasgow
6. Jerk Chicken and Chips, White Men Can't Jerk, London
7. Build Your own Poké Bowl from The Poké Shack, London
8. Charred Harissa Chicken from Farmer J, London
9. Bananas from Sainsbury's, Birmingham
10. White Wine from Co-op, London
    
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In the UK, Brits are wild for wings; the 8-piece boneless from Wingstop in London has won the number one spot in the UK Top 30 trending list. It is closely followed by dishes inspired by a salad that has just celebrated its 100th birthday, the SP Caesar from The Salad Project, and Seiz'a Caesar + Blackened Chicken from atis - both from London, bagging second and third positions.

There is a new favourite grocery essential in baskets, as Londoners can't get enough of the sell-out vegetable, cucumber, with Waitrose's whole cucumber clinching fourth place. Additionally, a new entry for 2024 in the tenth position is a white wine from Co-op ordered most by residents in the capital.

Finally, of note, a locally run sandwich shop from Manchester, Ad Maiora, has clinched position thirty in the UK trending list. Its Italian sandwich, 'Haaland Schiacciata,' is dedicated to a certain local footballer. It has a cult following of sandwich fans, including several professional Manchester football players, and boasts a 4.8-star Deliveroo rating and rave customer reviews exclaiming, 'Believe the hype!'.

Deliveroo Vice President of Regional Growth, Jeff Wemyss, said: "We're thrilled to unveil our eighth annual list of Deliveroo's 100 most trending dishes and essentials. Most notably, we've spotted the highest number of grocery essentials making our Deliveroo 100 list, with a massive 600% increase since 2022, as consumers put everything from cucumbers to white wine in their baskets.

Our UK and global lists show that Deliveroo is the perfect go-to for any moment or occasion-whether it's grabbing movie night snacks, a night in with friends or salvaging dinner with a quick grocery order, Deliveroo can help make the moment even better!"

UK-BASED TRENDS & INSIGHTS 2024

In the UK & Ireland, Deliveroo is home to over 60,000 best-loved restaurants and 8,000 grocery partners.

With such a vast selection of restaurants and grocery items on offer at the touch of a button, the delivery app has analysed UK-based customer ordering habits from the past to reveal which cities and towns are the biggest fans of quintessentially British food and drink, with some surprising results.

And the biggest fans are…

• Chin chin! Residents of Royal Tunbridge Wells are partial to cork-popping celebrations as they ordered more champagne than anywhere else in the UK.
• Got (oat) Milk? Brighton residents ordered more oat milk and dairy alternatives than any other city in the UK.
• Cambridge has been tipped to be the most safety-conscious city in the UK… as residents of the prestigious university town ordered more Durex condoms than anywhere else.
• Time for a quick cuppa? Residents from the seaside town of Blackpool ordered more Costa Coffee than anywhere else.
• Does this get Shakespeare's seal approved? Stratford Upon Avon orders more Giggling Squid than anywhere else in the UK.
  
  

Click here for more local consumer ordering trends and insights from the past 12 months..

For the full list of Deliveroo's 30 UK top trending dishes ordered in 2024, please see here..

For the full list of Deliveroo's 100 top trending dishes ordered around the world in 2024, please see here..

ENDS

Notes to Editors

- The Daily Mirror reported that Brits travelled 4,000 miles to try a FIX Chocolate bar in Dubai.

• Viral veg: Earlier this year, Icelandic supermarkets were left in a pickle after a viral TikTok trend saw an unprecedented surge in demand for cucumbers, leaving suppliers racing to keep up. The viral trend has its roots in Canada, where TikTok Logan Moffitt, dubbed "cucumber guy," shared novel recipes using the green vegetable, including smashed cucumbers or simply how to eat an entire cucumber (which has over 2.9 million likes at the time of writing).
• Irish Spice Bags: In Ireland, Spice Bags are a popular Chinese takeaway dish that includes chips, deep-fried chicken, peppers, onions, and plenty of salt and chilli seasoning. Read more here and here, and watch here.
• Smash Burgers:These have gained popularity as an alternative to standard beef patties, with an increasing number of restaurants serving them.
• Sandwiches, Baguettes, and Wraps: London and other key cities across the world have seen a rise in the number of sandwich shops opening, and there have been over 396.5M likes on TikTok sandwich recipe videos. Google Trend searches for sandwiches in the last 12 months surpass those for Poké.

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