Grass Valley USA LLC

09/12/2024 | Press release | Distributed by Public on 09/12/2024 01:02

Grass Valley to Launch LDX 110 and LDX C110 Entry Level Cameras at IBC 2024

The new LDX 110 and LDX C110 bring the cutting-edge technology of the LDX 100 series to the entry-level market.

Montreal, Canada, September 12, 2024 -. Grass Valley, the leading innovator for live production solutions, is setting a new benchmark for quality and affordability in the media and entertainment industry with the launch of its new LDX 110 and LDX C110 entry level cameras.

Building on the success of the ever popular LDX 90 series, the LDX 110 and compact LDX C110 version provide native UHD cameras boasting cutting-edge features at entry level budgets, suitable for a wide range of applications including sports, studio and entertainment productions.

The LDX 110 series cameras offer a native UHD 2/3" CMOS-Imager equipped with Global Shutter technology to ensure flawless image capture in every operational mode. Both models support native HDR and WCG (Wide Color Gamut) operation (PQ, HLG, S-Log3), with onboard custom LUT processing within the camera head for precise HDR-to-SDR conversion. Also, unique for a compact camera, the LDX C110 comes with XCU connectivity; a feature only previously found on higher-end models. The LDX 110 series also includes NFC licensing functionality and the Grass Valley Scanner App, providing enhanced options management and diagnostics even while the camera is not powered, ideal for dry hire solutions.

Paul de Bresser, Grass Valley Cameras Product Manager, comments: "Our customers are looking for high-performance HD solutions that not only meet today's demands but are also ready for native UHD in the future. The LDX 110 and C110 deliver an unparalleled blend of quality, reliability, and cost-efficiency, allowing productions to achieve stunning HD/SDR results now, with a seamless upgrade path to native UHD/HDR when the time comes. These cameras truly offer the best price-performance value on the market, and we're looking forward to showcasing them for the first time at IBC 2024."

The versatile LDX 110 series supports video formats from 1080i and 1080p up to native UHD. Both models are compatible with the current XCU UXF camera base stations and all C2IP-based camera control solutions including Creative Grading and Creative Grading X. The LDX 110 is also compatible with the camera viewfinders and other accessories from the LDX 100 series, ensuring flawless integration with existing workflows.

See the LDX 110 and C110 for the first time and experience the entire Grass Valley ecosystem at IBC 2024, stand 9.A01, from September 13th to 16th at the Amsterdam RAI exhibition and conference center.

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About Grass Valley

Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.

From IP-native cameras to state-of-the-art software and hardware production and playout systems, we're at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.

Products may be protected by one or more patents. For further information, please visit: grassvalley.com/patents.

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