Eleiko Group Appoints Tina Brandt as New Chief Financial Officer

Halmstad, Sweden-Eleiko Group, a global leader in strength equipment, is pleased to announce the appointment of Tina Brandt as the company's new Chief Financial Officer (CFO). This strategic hire reflects Eleiko's commitment to strengthening its senior leadership team as the company embarks on a new phase of investment and growth.

Tina Brandt joins Eleiko with over 20 years of experience in senior finance roles across both publicly listed and private companies. She most recently served as CFO at Gerdmans Inredningar AB and has previously held key finance positions at AJ Produkter and Hafa Bathroom Group. Tina began her career in business controlling with industry leaders Nibe Industrier and Axis Communications, contributing significantly to their global success.

"Tina's extensive experience in finance and business operations will be invaluable as Eleiko continues to grow and evolve," said Erik Blomberg, CEO of Eleiko. "Her proven track record in professionalizing businesses, along with her strategic leadership in finance, HR, and IT, will greatly benefit Eleiko Group and we are happy to welcome her to the team."

About Eleiko Group AB

Eleiko works to make people stronger, so they can perform better - in sports and in life. Since 1957, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. The products have been delivered to more than 180 countries and are often seen at the world's largest championships and in the most respected strength training facilities.

More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation, and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.

Headquartered in Halmstad, Sweden, Eleiko employs 200 people worldwide.