Intuit Credit Karma scales GenAI-first experiences

By Ryan Graciano, Chief Product Officer and Co-Founder

Since the unveiling of Intuit Assist, a generative AI-powered financial assistant embedded across Intuit's platform and products, Intuit Credit Karma has launched new and innovative GenAI-powered experiences that have scaled to our US member base on iOS, and Android to follow shortly. We've never been more bullish about a technology, and it shows. Today, we're tackling personal finance challenges with new GenAI experiences, whether it be helping our members with their money questions, bringing forward their most pressing financial information or helping them shop for the best financial products for them - all powered by GenOS.

People trust us with their finances, and we don't take that lightly. That's why we've been very intentional about our development practices, including the speed at which we scale GenAI on our platform. While building and rolling out AI products responsibly is our guiding principle, we are committed to never becoming complacent and always disrupting ourselves as we lead the industry in building the next generation of GenAI-poweredexperiences on Credit Karma.

Credit Karma's edge:

Credit Karma members are now able to engage with Intuit Assist on a wide range of financial topics, often in the context of their individual financial situations. Generic personal finance information isn't enough to help members make real financial progress, and Intuit Assist solves for that by leveraging their data when providing personalized guidance. The depth of personalization exhibited by Intuit Assist is made possible by Credit Karma's rich data platform and vast ecosystem of features, products, tools and content - and members are taking notice. Expansion in addressable topics and personalization capabilities is driving higher levels of positive feedback from our members who are using Intuit Assist today.

"I enjoyed the conversational aspect of the exchange. This is what I've been looking forward to for AI implementation." - Adam, Credit Karma Member

"Excellent and informative responses that better helped me understand my personal financial position." - Holly, Credit Karma Member

What we've built

Finances are personal, as are the ways in which we manage our finances. No two people share the same financial profiles, just as no two people approach financial management the same. That's why we built various ways to engage with Intuit Assist, giving members the flexibility to engage how they want, when they want. Here are the latest Intuit Assist experiences that members can take advantage of today:

Intuit Assist for your money questions

Intuit Assist provides 24/7 access to members to ask their personal finance questions, which are met with on-demand responses, oftentimes personalized to their financial profiles, whether they need help making daily trade-offs or have big decisions to make around financial planning.

For instance, if a member needs visibility into their recent spending behaviors, and has linked their financial accounts to Credit Karma, Intuit Assist can generate a detailed and visual analysis of their spending - broken down by category - and provide insight into how it compares to previous months. Perhaps the member is focused on their dining out spend - Intuit Assist can proactively show them how they can optimize their credit card rewards for restaurants and dining out. This may entail a personalized estimation of points and the associated dollar value that members would have been rewarded if they were to have used a suggested rewards card for their last year's spending.

Image: Intuit_Assist_Money

AI beyond the chatbot

AI is embedded throughout the app and pulls forward personalized insights and FAQs that help our members build confidence, and ultimately save them time and money. In some instances, these moments will guide members into more in-depth conversations with Intuit Assist, in others, they will be met with an AI-generated explanation embedded directly within the app. Some examples include:

• Your Insights. Trends based on each member's financial data. This may include how much their credit card balance increased and its impact on their credit utilization, coupled with a suggested question they can ask Intuit Assist, such as "What is one tip to reduce my debt?"
• Ask Intuit Assist. Prompts that help members discover and engage with Intuit Assist around top-of-mind questions, across many different financial topics. An example is "What are the top 3 most important financial insights for me today?" In this instance, Intuit Assist might highlight the member's credit score change, their credit utilization rate and spending behaviors - all in the context of the member's financial data.
• FAQs. Frequently asked questions by our members on a range of topics related to credit, debt, property and net worth. Selecting a question will prompt a conversation with Intuit Assist to learn more. Some examples include "What is not included in my net worth?" or "What is the 50-30-20 budgeting rule?"

Image: Intuit_Assist_Chatbot

Shop intelligently

The AI-powered shopping experience, when shopping for credit cards, builds member confidence, giving them peace of mind that they're finding the best financial products for them. We do this by providing personalized and contextualized explanations as to why we are suggesting a certain product, which may be coupled with a tailored analysis of a member's existing debt, and enhanced search and discovery features so they can easily find what they are looking for.

One way we do this is through our "See Why" feature that's attached to credit card recommendations and leverages GenAI to contextualize why we are suggesting a specific card for the member, based on the current state of their wallet. Additionally, if a member were to visit the credit card marketplace, they'll find embedded questions or commands that guide them on their shopping journey. One example might be "Help me compare travel card offers," which will generate an AI-powered credit shopping experience that intelligently compares the member's most relevant card offers.

Image: Intuit_Assist_Shop

To our members using Intuit Assist today - please continue to share your feedback in the app so we can continue making improvements. We care deeply about our members' needs, and want to ensure we're building the most personalized experiences that are going to help them make financial progress.

This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.

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