28/08/2024 | Press release | Distributed by Public on 27/08/2024 21:00
SINGAPORE/REDWOOD CITY, August 28, 2024 - PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, today announced a strategic partnership with Tokopedia, Indonesia's largest online marketplace, to empower Tokopedia's sellers to extend the reach of their onsite advertising campaigns, through the 'Iklan Rekomendasi (Recommendation Ads)' feature for sellers.
This innovative collaboration allows Tokopedia's sellers to connect with and engage audiences across the breadth of premium, scaled inventory available via PubMatic's platform.
Key Highlights of the Partnership:
"We are thrilled to partner with Tokopedia, a leader in the e-commerce space," said Jason Barnes, Chief Revenue Officer, APAC at PubMatic. "This partnership underscores our commitment to providing our commerce partners with powerful tools to support their commerce media strategies. By leveraging PubMatic's extensive premium inventory, advertisers can connect with high value audiences across the open internet, to maximize campaign reach and derive improved ROI."
"Recommendation Ads is an advertising solution offered by Tokopedia to sellers, enabling their products to be showcased on various strategic pages within Tokopedia's inventory and across its strategic partners, including PubMatic. Through this collaboration, Tokopedia enhances the marketing capabilities of Recommendation Ads, allowing sellers to reach a broader audience beyond Tokopedia, including the users across PubMatic's platform, as ads can be displayed across PubMatic's publisher partners' inventory. Tokopedia also prioritizes the principles of security and protection of personal data based on existing regulations. Moving forward, Tokopedia is committed to supporting businesses of all sizes and categories in Indonesia to accelerate their performance on Tokopedia," explained Alfredo Setiabudi, Senior Vice President of Ads Solution at Tokopedia.
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
Tokopedia, an Indonesian technology company, is committed to achieving digital economic equality. Tokopedia's vision is to create a Super Ecosystem that allows anyone to start and explore anything they desire easily. Tokopedia helps millions of sellers and users by providing marketplaces (Tokopedia and ShopTokopedia), digital products, fintech and payment solutions, logistics, fulfillment, and Mitra Tokopedia.