Shauna Spenley Joins Warner Bros. Discovery As Global Chief Marketing Officer, Direct to Consumer

Shauna Spenley is joining Warner Bros. Discovery as Global Chief Marketing Officer of Direct-to-Consumer, announced JB Perrette, CEO and President, Global Streaming and Games. Spenley will arrive on September 3. Spenley will fill the position held by Patrizio (Pato) Spagnoletto, who has decided to depart Warner Bros. Discovery but will remain into the Fall to assist in the transition.

Spenley will oversee the global streaming marketing organization that drives subscription growth for the company's streaming platforms, including Max and discovery+. In this role, she will have broad responsibilities across branding, content marketing, subscriber growth, retention & engagement, marketing science, research and media. Spenley will work closely with other WBD divisions, in particular U.S. networks and international teams, to leverage all of Warner Bros. Discovery's assets.

Spenley has a wealth of experience across the industry, most recently serving as Global President of Entertainment at Riot Games. Joining in 2021, she led Riot's expansion into film, television and music, as well as overseeing Riot IP strategy and Consumer Products. Before Riot, she was the Vice President of Marketing and Publicity at Netflix, where she spent 15 years in various senior leadership roles.

"It is a privilege to be joining this phenomenal team. I have been a subscriber and fan of Max since its launch. The incredible array of content is unmatched in the industry, including the most prestigious brand in television…HBO," said Spenley. "I cannot wait to jump in and get to work with JB, Casey and the marketing group. I believe we are incredibly positioned to ride the recent momentum of Max and grow it to be a top global streamer."

"I am incredibly grateful for the opportunity WBD has given me and proud of the momentum we built around Max," said Spagnoletto. "Though this is only the beginning chapter for Max, it is a good transition moment and I have full faith that Shauna and the incredible team here will succeed in making Max a top entertainment destination around the world."

"We are so fortunate to be able to bring in a talent of Shauna's caliber and it says a lot about our achievements, our assets and team, and opportunity ahead of us that she can't wait to join our One WBD Team. I have the utmost confidence in Shauna and this entire team to deliver outstanding results as we move forward together," said Perrette.

He added, "I cannot say enough about Pato's innumerable contributions both at Warner Bros. Discovery and Discovery before that. I feel that I can speak for everyone in saying that we will miss his strategic and operational expertise, innovative spirit and inspiring leadership. I could not have asked for a better partner in getting Discovery+ and then Max off the ground, helping us navigate this crucial, initial launch and growth phase across the world."