UoG to showcase latest creative technology during Cheltenham Music Festival

University of Gloucestershire will provide visitors to this year's Cheltenham Music Festival with opportunities to experience and enjoy the latest developments in spatial audio in transforming and enhancing the enjoyment of music.

Now in its third year, Everyday is Spatial enables audiences to explore the latest research, current developments and exciting potential of spatial audio - an immersive 360-degree sound format to create immersive audio experiences.

The event will be delivered by students and staff from a range of academic programmes, utilising the University's three immersive hi-tech audio labs at its Park Campus in Cheltenham.

The programme will include Stroud-based spatial audio curators LOSS GAIN and their 360 rendering of the 2022 BBC commissioned work 'This New Noise' by Public Service Broadcasting. Originally performed at the Proms to celebrate 100 years of the BBC, visitors will be able to hear the original recordings that mix symphonic and electronic layers mixed into a 360 soundscape.

Everyday is Spatial 2024 will take place at the University's Park Campus on Thursday, 11 July (2.30pm-4.30pm), during the Cheltenham Music Festival (6-13 July). Tickets are now available.

Dr Matthew Lovett, Associate Head of the University's School of Creative Arts, said: "As part of our commitment to delivering the best possible learning experience, our immersive audio labs enable students to benefit from cutting-edge facilities and equip them with skills and knowledge for a career working with spatial audio.

"Our annual Everyday is Spatial conference provides an excellent opportunity to highlight how spatial audio is transforming the way in which filmmakers, sound designers and music creatives create a realistic and immersive sound experience for listeners.

"We're delighted to have aligned with this year's Cheltenham Music Festival to enable visitors to the town, along with the local community, to experience and explore the possibilities of this transformative and developing medium."

Images: Performances at recent Everyday is Spatial events at University of Gloucestershire