Finn Partners Inc.
09/04/2024 | News release | Distributed by Public on 09/05/2024 02:22
BOOM SCROLL: SEPTEMBER 2024
News and Insights
BOOM SCROLL: SEPTEMBER 2024
September 4, 2024
Too busy to speed-read your social feed? Here's the social intel from last month you definitely need to know.
tl;dr
Insta 2x-ed the size of carousels, LinkedIn has (finally) got vertical video, YouTube brings long and short form video together, and McDonald's Instagram got hacked.
#1 Insta take 1: Carousels Just Got Supersized
The beta test is over and it's official - Insta users can now upload up to 20 photos and/or videos in carousels
The Boom
- Even more chances to pop up in the feed
- Better collabs with extra room for telling your story
Our take
Single photo posts are so last season. With fewer limits on content, your collab game just got a serious upgrade. Your many-photo posts will also appear more than once in the feed, which means higher engagement opportunity. So get those multi-photos up while supplies last!
#2 LinkedIn: Vertical Video Enters the Chat
LinkedIn video is (finally) going vertical, with a spotlight on the best of the best right in your news feed.
The Boom
- If you haven't jumped on the LinkedIn vertical video train, do it now
- "Edu-tainment" style content will perform the best, guaranteed
Our take
People have been posting vertical videos on LinkedIn all year - it's about time the platform caught up. Already making videos for other channels? Give them a professional spin and repurpose them for your more buttoned-up LI audience.
#3 YouTube: Shorts and Long-Form?
YouTube is testing the waters by mixing longer videos into their "dedicated" Shorts feed. Confusing? Sure. More reason to mix it up with shorter and longer vids? Absolutely.
The Boom
- Shorts are wildly popular (70 billion daily views), and YouTube is aiming to give long-form vids a boost
- While it's just a test, don't be surprised if it becomes the norm (just like those 2X bigger Insta carousels )
Our take
The user base on YouTube might find this change weird, but don't let that stop you. Serve up both short and long videos - YouTube has plenty of viewers who enjoy both.
#4 Insta take 2: McDonald's Gets McHacked
Mickey D's IG got hacked by crypto scammers who swiped $700k from followers before McD regained control How? An employee email was compromised and scammers swooped in with a post about a fake crypto coin.
The Boom
- Lock down your account access tighter than Fort Knox
- Password Managers are your bff
Our take
"Welcome123"? NOT a password. Change your passwords regularly and keep them strong. Also enable two-factor authentication, Single Sign-On, and use third-party tools to limit who can post on your channels.