09/04/2024 | News release | Distributed by Public on 09/05/2024 02:22
September 4, 2024
Too busy to speed-read your social feed? Here's the social intel from last month you definitely need to know.
Insta 2x-ed the size of carousels, LinkedIn has (finally) got vertical video, YouTube brings long and short form video together, and McDonald's Instagram got hacked.
The beta test is over and it's official - Insta users can now upload up to 20 photos and/or videos in carousels
- Even more chances to pop up in the feed
- Better collabs with extra room for telling your story
Our take
Single photo posts are so last season. With fewer limits on content, your collab game just got a serious upgrade. Your many-photo posts will also appear more than once in the feed, which means higher engagement opportunity. So get those multi-photos up while supplies last!
LinkedIn video is (finally) going vertical, with a spotlight on the best of the best right in your news feed.
- If you haven't jumped on the LinkedIn vertical video train, do it now
- "Edu-tainment" style content will perform the best, guaranteed
Our take
People have been posting vertical videos on LinkedIn all year - it's about time the platform caught up. Already making videos for other channels? Give them a professional spin and repurpose them for your more buttoned-up LI audience.
YouTube is testing the waters by mixing longer videos into their "dedicated" Shorts feed. Confusing? Sure. More reason to mix it up with shorter and longer vids? Absolutely.
- Shorts are wildly popular (70 billion daily views), and YouTube is aiming to give long-form vids a boost
- While it's just a test, don't be surprised if it becomes the norm (just like those 2X bigger Insta carousels )
Our take
The user base on YouTube might find this change weird, but don't let that stop you. Serve up both short and long videos - YouTube has plenty of viewers who enjoy both.
Mickey D's IG got hacked by crypto scammers who swiped $700k from followers before McD regained control How? An employee email was compromised and scammers swooped in with a post about a fake crypto coin.
- Lock down your account access tighter than Fort Knox
- Password Managers are your bff
Our take
"Welcome123"? NOT a password. Change your passwords regularly and keep them strong. Also enable two-factor authentication, Single Sign-On, and use third-party tools to limit who can post on your channels.