08/08/2024 | Press release | Distributed by Public on 08/08/2024 17:04
Pay-per-click (PPC) ads drive results quickly.
But you need the best pay-per-click tools to implement an effective strategy and achieve a high return.
In this guide, we'll discuss the best PPC tools for running successful ad campaigns.
But first, some quick background.
PPC tools are software applications that help marketers create, manage, analyze, and optimize their pay-per-click advertising campaigns.
Like Google Search ads:
Different PPC tools can specialize in various aspects of running an ad campaign, including:
PPC marketing tools streamline the process of running pay-per-click ads. Making it more efficient and effective.
Here are some of the specific reasons why they're important:
There are tons of different pay-per-click tools.
We've listed these PPC marketing tools under two broad categories:
1. Google-Focused PPC Tools
2. Amazon-Focused PPC Tools
These PPC tools allow you to maximize the effectiveness of your Google PPC ads.
They offer features for keyword discovery, competitive analysis, ad creation, bid management, detailed analytics, and more.
Here are some of the most popular Google PPC tools:
1. Advertising Research
Semrush's Advertising Research tool allows you to analyze your competitors' Google ad strategies.
It provides insight into your competitors' ad keywords and ad copy.
Open the tool, enter a competitor domain that you want to research, and click "Search."
You'll then see an overview of that competitor's total number of paid keywords driving users to their site, their estimated traffic from paid search, and their estimated traffic cost in the "Positions" tab.
Next, go to the "Ads Copies" tab to see your competitors' actual ad copy and the corresponding keywords.
You can also change the date to see campaigns that were run in previous months. The tool allows you to access historical data dating back to 2012.
Advertising Research also lets you see:
These insights can help you shape and refine your own PPC campaigns.
What it's best for: Competitive analyses
Key Features of Advertising Research
Pricing
You can sign up for a free account to get limited access. Paid plans start at $139.95 per month (save up to 17% by choosing annual billing). Which includes the entire suite of 55+ tools.
You can also check out our full pricing details.
Semrush's Keyword Magic Tool provides keyword suggestions (ideas for new keywords you could target). And additional information such as:
This PPC keyword research tool helps you manage, optimize, and expand your keyword lists to use in PPC campaigns.
You can identify cost-effective keywords, understand their search intent (the reason behind searchers' queries), and analyze their search trends.
Open the tool, enter your seed keyword (a broad search term related to your business) into the search bar, choose a country, and click "Search."
You'll see a list of keywords. Use the match modifiers (highlighted below) and filters to refine your results.
Select relevant keywords by checking the boxes and clicking "+ Add to keyword list" to export them to Keyword Strategy Builder.
Keyword Strategy Builder stores all your keywords in one place. And allows you to generate keyword clusters (groups of highly similar search terms) you can build your campaigns around.
What it's best for: Keyword research
Further reading: Advanced Keyword Research with Semrush (ft. Keyword Magic Tool)
Pricing
You can sign up for a free account to get limited access. Paid plans start at $139.95 per month (save up to 17% by choosing annual billing). Which includes the entire suite of 55+ tools.
And you can take a look at our full pricing details.
3. Ads Launch Assistant
The Ads Launch Assistant app uses Semrush data and the power of AI to help you quickly create, launch, and evaluate PPC campaigns.
The tool has a user-friendly interface that makes it suitable for complete beginners. And it eliminates the need for doing lengthy keyword research in advance.
Get started by entering your business's name, website, preferred language, and location.
If you already have some keywords in mind, enter them in the space provided. Otherwise, select "Generate keyword themes" to let the tool handle it for you.
The tool will then provide keyword ideas to choose from.
Once you've made your selections, click "Generate headlines and descriptions."
The tool will come up with five headlines and four descriptions. Edit them to suit your needs or click the button again to generate new ideas.
And take a look at the preview to get a sense of what your ads may look like.
From there, set your budget and launch your campaign.
What it's best for: Rapid campaign creation
Key Features of Ads Launch Assistant
Pricing
Ads Launch Assistant is free to use.
4. Ad Assistant
Ad Assistant sends real-time alerts about your ad accounts and campaigns. To help you monitor your PPC campaigns at all times.
It saves time in investigating issues. And helps you monitor ad performance and optimize campaigns faster.
You can create custom alerts that will keep you informed of whether your campaign is underperforming, when you've reached a milestone, whether there are errors you need to address, and more.
You'll see these alerts in the Alerts Log.
The tool is especially great for agencies that handle ad accounts for multiple clients.
What it's best for: Campaign monitoring
Key Features of Ad Assistant
Pricing
You can try this tool for free with a seven-day trial. After that, it costs $129 per month.
5. AI Writing Assistant
The AI Writing Assistant app helps you create data-driven, high-converting ad copy. All written by AI.
To find the Google Ads headline and description generators, go to the tool, click "All Tools," and enter "google ads" into the search bar.
Click on the tool you want, fill out the fields, and hit "Generate."
You'll have your written ad copy in seconds.
What it's best for: Ad copywriting
Key Features of AI Writing Assistant:
Pricing
There's a free seven-day trial. Paid plans start at $25 per month.
6. Position Tracking
Position Tracking monitors your website's daily rankings for a custom set of target keywords. Including the ones you're bidding on for your Google PPC ads.
It also helps you monitor your competitors' positions.
To start tracking your PPC keywords, open the tool and follow our detailed instructions on setting it up.
Once it's configured, you'll see the main dashboard.
To see data related to the keywords you're bidding on in your PPC campaigns, click the settings icon in the top right corner and select "Google Ads" under "Type."
Navigate to the "Overview" tab and scroll down to see a snapshot of which keywords your ads are showing for and which positions they're in.
What it's best for: Monitoring paid keyword rankings
Key Features of Position Tracking
Pricing
You can sign up for a free account to get limited access. Paid plans start at $139.95 per month (save up to 17% by choosing annual billing). Which includes the entire suite of 55+ tools.
Check out our full pricing details.
7. Keyword Planner
Keyword Planner is a free pay-per-click tool from Google Ads that generates keyword ideas based on the search term(s) you enter.
It helps you discover new, relevant keywords for your business.
You'll find key metrics such as search volume, competition level, and bid range for each keyword.
Here's a taste of what it looks like:
The tool also provides forecasts of expected conversions, clicks, impressions, etc. Which can help you anticipate how your ads for those keywords might perform.
What it's best for: Keyword research and grouping
Key Features of Keyword Planner
Pricing
Keyword Planner is free.
8. Google Ads Editor
Google Ads Editor enables advertisers to manage their campaigns using a desktop application. So they can work offline.
You can use this tool to review specific campaigns and the keywords used in those campaigns.
And it allows you to make bulk changes (like adjusting bids, adding keywords, and editing ad text). After making changes offline, you can upload them to Google Ads to implement them.
Here's the Google Ads Editor dashboard:
It reduces the need to log in to a web browser to stay on top of your ads.
What it's best for: Bulk campaign management
Key Features of Google Ads Editor
Pricing
Google Ads Editor is free.
9. Google Ads Transparency Center
The Google Ads Transparency Center lets you explore ads from different brands across Google's platforms.
You can see who's advertising and what ads they're running.
This tool is useful for researching your competitors' advertising strategies. And gaining inspiration for your own campaigns.
What it's best for: Gaining inspiration
Key Features of Google Ads Transparency Center
Pricing
The Google Ads Transparency Center is free.
10. Looker Studio
Looker Studio (previously Google Data Studio) can be used to create fully customized dashboards and reports using your PPC data. To visualize your performance and share insights with your team or clients.
Once you connect your Google Ads account to Looker Studio, you can use a variety of charts, graphs, tables, etc. to display your data.
For example, you might create a high-level dashboard showing your daily ad spend, click-through rates, and conversions across different campaigns. To give you an overview of your PPC performance at a glance.
Here's a sample Looker Studio report:
You can also set up a schedule to automatically deliver reports to key stakeholders at the interval you specify.
What it's best for: Data visualization
Key Features of Google Looker Studio
Pricing
Looker Studio is free.
11. AdEspresso
AdEspresso simplifies campaign management. By allowing you to create, analyze, and optimize campaigns for Google Ads.
It's a popular PPC management tool because of its split testing feature. Which allows you to experiment with different ad variations to find the most effective messaging for your campaigns.
Here's AdEspresso's Google Ads dashboard:
Image Source: AdEspresso
AdEspresso also supports Facebook and Instagram ads.
What it's best for: Split testing and ad optimization
Key Features of AdEspresso
Pricing
Plans start at $49 per month.
12. Adzooma
Adzooma helps you create, manage, and analyze ad campaigns from one place. And it's a popular PPC optimization tool thanks to its automation features.
Adzooma includes a simple rule builder (a tool for creating automation rules without coding). And it offers several premade templates to speed things up.
The platform also analyzes campaign data and suggests improvements.
Image Source: Adzooma
What it's best for: Automating ad-related tasks
Key Features of Adzooma
Pricing
This is a freemium tool. Paid plans start at $69 per month.
13. Marin Software
Marin Software offers MarinOne, a platform that allows you to identify growth opportunities. By analyzing campaign data and suggesting improvements.
Its automation capabilities enable you to set up performance alerts and adjust budgets.
The PPC tool can also forecast conversion and revenue numbers. To help you adjust as needed.
And you can build dashboards to meet your specific needs:
Image Source: Marin Software
Marin Software also supports other advertising platforms. Including Bing, Amazon, and Instagram.
What it's best for: Forecasting performance
Key Features of Marin Software
Pricing
Plans start at $500 per month.
These PPC tools are specifically designed to help with keyword research, bid management, and ad campaign optimization tailored to the Amazon Marketplace.
Here are two popular Amazon PPC tools:
14. Ecommerce Keyword Analytics
The Ecommerce Keyword Analytics app provides insight into the most popular terms users search across major online retailers-including Amazon.
The tool is useful for finding search terms to include in your product listings. But it can also help you determine which terms to use for paid campaigns.
To get started, enter a broad term related to your products. And click "Search."
Go to the "Related Keywords" tab. And look for some more specific terms that are relevant to your brand.
Make note of ones you're interested in and click one of them in the table
Click the drop-down next to "Online Retail" and set it to display only results for "amazon.com." Then, enter up to three of the other terms you're interested in and click "Compare."
You can now compare Amazon-specific metrics like clicks, the number of searches (Search Requests), etc., for these terms over the last six months.
Pay particular attention to the "Conversions" tab. Because a high percentage indicates those users are motivated to place an order.
This can help you identify valuable keywords to use in your Amazon campaigns.
What it's best for: Finding Amazon-specific keywords
Key Features of Ecommerce Keyword Analytics
Pricing
There's a free seven-day trial. After that, the app is $19.99 per month.
15. SellerApp
SellerApp provides insights into your overall Amazon business and has a dedicated PPC optimization tool.
The PPC tool helps you identify optimization opportunities with AI suggestions. And automates making certain improvements based on rules you set.
Image Source: SellerApp
And you can make bulk campaign changes all at once.
What it's best for: Amazon PPC campaign optimization
Key Features of SellerApp
Pricing
This is a freemium tool. Paid plans start at $99 per month.
Step Up Your PPC Campaigns
PPC ads deliver quick results.
But only if you know how to plan, manage, and optimize your campaigns efficiently. And for that, you need the right PPC marketing tools.
It's a good idea to get started with something that helps you dig into your competitors' strategies-like Advertising Research.