Delta Air Lines named official airline of the WNBA

Business

Delta Air Lines named official airline of the WNBA

The airline inks multiyear agreement with the league, building on Delta's commitment to women's sports.

Staff Writer

Aug 19, 2024 9:30am

Delta Air Lines is becoming the official airline of the WNBA. This latest agreement builds on Delta's existing WNBA charter relationship and is part of the airline's ongoing focus on women's athletics.

Delta will work with the WNBA to produce unique content that showcases the journey of the athletes while highlighting Delta's commitment to providing an elevated travel experience for the league.

"We're proud to partner with the WNBA, where every game is a testament to our shared values of teamwork and perseverance," said Delta CEO Ed Bastian. "We look forward to serving these incredible athletes on their journeys and furthering Delta's support of women's athletics."

"Delta Air Lines shares the league's commitment to excellence and innovation and is a dedicated partner in the work to uplift and empower women's sports," said WNBA Commissioner Cathy Engelbert. "As an airline partner of the WNBA, this partnership not only elevates the travel experience for the players, but also underscores Delta and the WNBA's shared dedication to enhancing the growth and visibility of women's sports. With Delta's support, we are eager to bring the WNBA to new heights and connect with fans in meaningful ways."

Earlier this season, Delta expanded its WNBA charter program relationship as the league introduced a full charter program for the 2024 season. Under the expanded multi-year agreement, Delta now carries all 12 of the league's teams throughout the regular season and playoffs.

As the official airline, Delta will leverage elevated, travel-related storytelling opportunities through WNBA media including broadcast, digital, print and social media. The airline, in turn, will have opportunities to promote the WNBA and its players' off-the-court travel stories through digital and social media networks.

The agreement aligns with Delta's continuing commitment to engage with and support women's sports, as the airline increasingly focuses on championing and investing in women's athletics. Recently, Delta expanded its presence in women's golf, became the Official Airline of the National Women's Soccer League and continues to elevate women athletes through its role as the Official Airline of Team USA for Beijing 2022, Paris 2024, Milan Cortina 2026 and LA28.

As the Official Airline of Champions, Delta has flown for 75 championship teams across many sports leagues since 2000, including, most recently, the 2023 WNBA Champions, the Las Vegas Aces.

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