ICYMI: DNC Caps Off Largest-Ever ‘I Will Vote’ Campaign To Mobilize Voters Nationwide Arrow

This election cycle, the DNC led its largest-ever 'I Will Vote' paid media campaign, investing nearly $7 million in targeted advertising in battleground states and districts to meet voters where they are - from blanketing cities with targeted GOTV messaging in high-traffic locations like college campuses, malls, and transit centers, to dynamic ad buys across trusted print, radio, and digital platforms reaching diverse voters across the country. In the most important election of our lifetimes, Democrats are mobilizing every corner of our broad coalition and providing voters with the information they need to make a plan to vote to send Vice President Harris to the White House and elect Democrats up and down the ballot.

The DNC's 'I Will Vote' campaign directs voters to the DNC's most complete, accurate, and up-to-date national coverage of polling places and voter education information all in one place. The 'I Will Vote' campaign rounds out the DNC's mission to engage with the diverse voting blocs that will decide the outcome of this election, targeting Native American, LGBTQ+, AANHPI, Haitian, Latino, Black, women, rural, young voters, and more.

As a result of the DNC's historic investments in its 'I Will Vote' paid media campaign, IWillVote.com saw the highest traffic ever in an election cycle.

Take a look at highlights of our 'I Will Vote' campaigns below:

The DNC reached tens of millions of readers and listeners in battleground states and districts in the final week of the election through digital takeovers of iconic lifestyle publications, premium streaming services, and high-trafficked locations like nail salons, malls, and transit centers.

• CNBC: Democrats launch ads in nail salons, malls in final swing-state sprint
• The 19th: Fathers are voting for this man': Gen Z revives the Trump 'Access Hollywood' tape

In an effort to meet young voters where they are, the DNC launched a six-figure ad campaign, taking its 'I Will Vote' message to Gen Z voters on 30 college campuses across key battleground states and districts through ads on buses, billboards, kiosks, and flyers, directing young voters to IWillVote.com. In Georgia, to kick off the start of early voting, the DNC launched mobile billboards and campus kiosk ads spread across multiple HBCU campuses encouraging students to register to vote. In Arizona and Georgia, 'I Will Vote' messaging encouraged Arizona college students to register ahead of the state's voter registration deadline.

• Inside Higher Ed: Democrats Launch Ad Campaign at 30 Colleges
• NBC News: In Gen Z early voting push, DNC targets 30 college campuses in battleground states
• News X: DNC Message To Gen Z: Vote Early!
• The Gazette: Campaign Almanac: Democrats launch campaign to boost early voting among Iowa college students
• The Atlanta Voice: Democratic Party launches youth voter registration campaign in Georgia
• WSBTV: Monday is deadline for Georgians to register to vote
• Cronkite News: Groups target potential Arizona voters on last day to register for 2024 election
• AZ Mirror: Monday is the last day to register to vote in the November election

The DNC rolled out a historic six-figure 'I Will Vote' campaign engaging LGBTQ+ voters with ads in more than 16 LGBTQ+ publications across eight states - reaching over 1 million voters, mobile billboards targeting voters during Atlanta Pride, and used Grindr, the world's largest LGBTQ+ social networking app, to emphasize the consequences of Trump and his Project 2025 allies' crusade against LGBTQ+ rights. The ads encourage LGBTQ+ voters to take control of their hard-earned freedom and reject MAGA Republicans' anti-equality agenda by making their voices heard at the election booth.

• NBC News: DNC rolls out six-figure ad buy in LGBTQ publications in battleground states
• Advocate: DNC reaches out the LGBTQ+ voters at Atlanta Pride
• Georgia Voice: DNC launches Mobile Billboard for LGBTQ Voters During Atlanta Pride
• Advocate: Dems announce historic six-figure ad buy in LGBTQ+ publications
• OutSmart Magazine: DNC Launches "I Will Vote" Campaign Targeting LGBTQ Voters
• Advocate: Democratic National Committee turns to Grindr to reach LGBTQ+ voters
• Washington Blade: Dems launch six-figure ad buy on Grindr highlighting Project 2025

To celebrate Indigenous People's Day, the DNC launched a six-figure ad campaign amplifying its 'I Will Vote' initiative to reach Indigenous communities with critical information on how to vote.

• Native News Online: DNC Marks Indigenous Peoples' Day with a Six-Figure Ad Campaign Reaching Native Voters
• NPR: Native Voters could swing Arizona. Both parties want their votes.
• Spectrum News: Campaigns mark Indigenous Peoples Day with eye on Native American voters
• Associated Press: Indigenous Peoples Day celebrated with an eye on the election
• Washington Post: In final days, Democrats step up pitch to Native American Voters

The DNC unveiled a six-figure ad buy campaign as part of our 'I Will Vote'/ 'Voy a Votar' initiative targeting voters in San Antonio, Austin, Dallas, and El Paso to use their vote to beat Ted Cruz and elect Colin Allred and Democrats down the ballot through ads on Spanish-language radio and in Latino-focused newspapers. The DNC also invested seven figures to reach Latino voters nationwide in the run-up to Election Day with radio ads encouraging voters to visit IWillVote.com and VoyAVotar.com. In Nevada, bilingual billboards and print ads in Spanish-language publications spread across the state directed Latino voters to visit IWillVote.com to make a plan to vote in November.

• Rio Grande Guardian: DNC Announces Historic Six-Figure Ad Campaign Targeting Latino Voters in Texas
• San Antonio Current: DNC drops six-figure ad buy urging Texas Latinos to vote out Ted Cruz
• La Opinion: "Voy a votar", la nueva campaña nacional del Partido Demócrata para latinos
• El Diario: "Voy a votar", la nueva campaña demócrata en Nueva York para votantes latinos
• Washington Post: DNC Launches ad effort targeting Latino Voters in 5 states
• Telemundo: La pelea por un puñado de escaños republicanos en territorio demócrata puede decidir quién controla la Cámara
• NBC News: In Nevada, Democrats launch bilingual billboards and ads targeting Latinos
• Telemundo Las Vegas: Demócratas lanzan publicidad bilingüe dirigida a latinos en Nevada

Ahead of Taylor Swift's Eras Tour concert in Miami, FL, the DNC led a Taylor Swift-themed 'I Will Vote' campaign targeting youth voters across the battleground states by launching an exclusive new Snapchat filter empowering young voters to be "fearless" this election and visit IWillVote.com, and taking over billboards across Miami.

• Vanity Fair: The DNC Is Using Taylor Swift's Miami Eras Tour Shows for Massive Voter Push
• Hollywood Reporter: Kamala Harris Campaign Targets Taylor Swift Concertgoers in Snapchat Push
• Deadline: DNC Launches Youth Voter Campaign Tied To Taylor Swift's Miami Concerts
• NBC News: DNC uses final leg of Taylor Swift's Eras tour to energize young voters
• Forbes: Kamala Harris Targets 'Swiftie' Vote As Taylor Swift's Eras Tour Returns In Miami
• Politico: Democrats are ready for Taylor Swift to land in 'Florida!!!'
• Politico: Dems aim to make sparks fly with Swift's superstardom
• The Hill: Democrats launch Taylor Swift-themed voting campaign tied to Eras Tour end
• Variety: Kamala Harris Targets Youth Vote With Taylor Swift Snapchat Filter
• Mashable: Democrats urge Swifties to be in their 'voting era' with new Snapchat filter
• Gizmodo: Dems Launch Taylor Swift Snapchat Filter to Target Young Voters for Kamala Harris
• Music Times: Kamala Harris Campaign Makes the Most Out of Taylor Swift Endorsement With New Snapchat Filter
• Billboard: Kamala Harris Campaign Launches Taylor Swift Snapchat Filter to Reach Young Voters
• Rolling Stone: DNC Campaigns for the Swiftie Vote With 'Fearless' Taylor Swift Snapchat Filter
• TIME: The DNC Launches Taylor Swift-Themed Campaign Ahead of Election
• Fox News: 'Kamala Era': DNC launches Taylor Swift-themed campaign in pitch to young voters
• NewsNation: Democratic Party eyes Swifties with new youth voter campaign
• The Independent: DNC knows its key endorsement all too well as it launches new Swift themed ads
• Business Insider: Democrats target 'Swiftie' voters as The Eras Tour returns: 'We're not taking any vote for granted'
• Washington Examiner: DNC targets Taylor Swift fan base with youth voter initiative
• Daily Wire: DNC Targets Young Voters For Kamala With Taylor Swift-Themed Snapchat Filter
• Local 10: Democrats look to capitalize Swifties' power in Miami-Dade
• Cyber News: Democrats ask, are you in your "voting era?" with new Taylor Swift-themed Snapchat filter
• Washington Post: Democrats are trying to make Taylor Swift's endorsement work for them

The DNC launched its first-ever paid ad campaign solely dedicated to reaching Haitian communities. The six-figure 'I Will Vote' campaign reached Haitian voters in Florida through print, digital, and social media ads placed in local Haitian-owned and Haitian-serving publications.

• Florida Politics: DNC makes 5-figure ad buy targeting Haitian voters in Florida
• Le Floridien: The Growing Influence of Haitian American Voters: Why the DNC is Investing Heavily in Outreach
• Sun Sentinel: Democrats mount late-stage campaign to court Florida Haitians to reject Trump, vote for Harris

The DNC empowered AANHPI communities to make their voices heard in this election, running ads in 24 publications and key markets in Florida, New York, Maryland, Texas, California, Arizona, Nevada, Georgia, Pennsylvania, Michigan, North Carolina, and Wisconsin in multiple languages.

• AsAmNews: Democrats launch get out the vote Asian American campaign
• West Virginia Watch: Asian American and Latino voters prized in an excruciatingly tight presidential campaign
• Nebraska Examiner: Asian American and Latino voters prized in an excruciatingly tight presidential campaign

In battleground states, the DNC took Vice President Harris' pro-worker, pro-union agenda directly to hardworking Americans through an 'I Will Vote' ad campaign reaching union halls and work sites to encourage union members to reject Donald Trump's anti-worker playbook, Project 2025, and head to the polls this November for Democrats.

• Axios: Dems launch ads targeting crucial union vote in battleground states

As part of the DNC's commitment to reaching and empowering Black voters, the DNC rolled out a seven-figure 'I Will Vote' radio ad campaign to engage directly with Black voters, featuring icons and trusted Black voices like Stevie Wonder, Kerry Washington, John Legend, and LeToya Luckett-Coles. During the 2024 BET Hip Hop Awards, Democrats collaborated with the iconic television network to amplify our 'I Will Vote' initiative, inserting a QR code pop-up on the screen directing voters watching around the country to visit IWillVote.com. Additionally, in-person attendees were greeted with an interactive 'I Will Vote' lounge where they could take photos and record messages on the importance of voting.

• Deadline: DNC Targets Black Voters with Celebrities' Get-Out-The-Vote Radio Spots
• Billboard: Stevie Wonder, John Legend & More Join Historic DNC Black Voter Outreach Campaign
• Hollywood Reporter: John Legend, Kerry Washington, Stevie Wonder and LeToya Luckett-Coles Lend Voices to Harris
• New York Times: Election Live Updates: The Democratic National Committee announced a seven-figure ad campaign targeting Black voters.
• The Source: IWillVote.com Takes Center Stage at 2024 BET Hip Hop Awards, Urging Voter Participation

Hardworking Americans across the Midwest encountered DNC 'I Will Vote' ads placed in hundreds of gas stations and convenience stores. The ads emphasized the consequences of Trump's disastrous economic plan, while uplifting Vice President Harris and Democrats' fight to lower costs.

• New York Times: Democrats Use Gas Station Kiosks to Say Trump Will Make Life More Expensive
• CSP Daily News: Democrats Launch New Ads at Hundreds of Gas Stations and Convenience Stores

In California, the DNC launched a six-figure 'I Will Vote' paid media ad targeting AANHPI, Armenian, Black, Latino, and LGBTQ+ communities with ads in multiple languages across 32 constituency publications in all of the state's major media markets to encourage Democratic turnout, including in six critical races to flip the House majority.

• Politico: Battleground Republicans are in a money slump

The DNC is targeting rural voters in Georgia and North Carolina in its latest 'I Will Vote' campaign that stretches across 15 counties in the rural southern battlegrounds to meet voters on the roads and on the airwaves through a multi-media billboard and rural radio ad campaign.

• Axios: Exclusive: DNC targets rural voters in North Carolina and Georgia in new media campaign
• ABC News: Democrats launch 11th-hour ads to boost turnout among Black rural voters in South

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