Escalate the Benefits of Your Content Management System (CMS) to the Next Level with AI

Enterprise content is a key contributor to business growth. And as organizations across arguably every industry pay closer attention to their content strategies since the onset of AI for CMS, they're facing multiple complexities that must be addressed.

These complexities range from poor team collaboration, publishing outdated and/or non-compliant information to internal and external stakeholders, and not knowing what content is of most interest to customers and prospects to really move the needle for their business. These are just a few challenges, and the content complexity list can go on and on. Fortunately, content management systems (CMS) are getting the attention they deserve as a solution to addressing many of the challenges.

The Power of an Automated, Centralized Platform

Deploying a CMS, particularly a CCMS (component content management system), simplifies content lifecycle complexities. Every person involved in the enterprise content strategy across your business directly benefits from a CMS. For SMEs, they can focus on what they do best: impart knowledge, without having to learn new technologies when creating, managing and modifying content to support multiple digital outputs. Content teams can work better together and replace a manual, error prone review process with an automated approach that fosters true content collaboration, making it simple to work with SMEs and other business stakeholders to assign, review, comment and approve content with no confusion and no errors. Importantly, a CMS improves your overall content management efficiency, allowing your business to streamline content creation processes and support your ability to deliver personalized content that enhances the user experience and fuels organizational growth

Infusing AI Into Your CMS

Leveraging AI within your CMS takes your enterprise content lifecycle management processes up a notch and the long-term benefits are huge. Your CMS can operate more efficiently and support your team's ability to deliver even more relevant content to create an even more engaging user experience.

How does it do this? One example is that AI for CMS can offer content recommendations based on user behavior and preferences patterns. It can also speed up and streamline the content curation process with fast, automated content tagging capabilities, as well as optimize content for search engines to improve discoverability.

One of the biggest challenges organizations face is lack of awareness if content published is achieving the desired outcome. AI-driven analytics give you the necessary insight to know if your content strategy is working for your business. For example, is a recently published white paper being read by your target audience? Do you know what section of the paper is of particular use or most widely read? AI for CMS technologies give you answers to these questions and more, such as who has read the asset, if it was shared, how many times, on what device, and in what context.

Adding AI to your content management system can result in big benefits for your enterprise content strategies. It unlocks a host of benefits, including supporting your ability take a personalized content delivery approach, streamline content lifecycle processes, and really know how your content strategy is - or is not - support the business objective. AI-driven analytics give you the must-have insights to make smart data -driven decisions that result in executing a successful content strategy. Integrating AI into your CMS can truly revolutionize how your enterprise content processes and support your market success in today's digital landscape.

Read results of the IDC Global Survey: Unleashing the Power of Automated Enterprise Content in Today's AI Era.