McDonald’s USA Invites Fans to Elevate Black Fashion Designers with Call to ‘Show Up and Show Out in Black’

Join the "Show Up and Show Out in Black" Initiative

In partnership with Black Owned Everything - an organization on a mission to elevate the visibility of Black-owned brands - McDonald's invites fans to shop the collections of the Change of Fashion designers and raise awareness of underrepresentation in the fashion industry by donning a "Show Up and Show Out" badge.

Fans can earn a badge in three different ways, while supplies last:

• Request a physical badge, free of charge, at ChangeofFashion.com
• Download a digital badge at ChangeofFashion.com, or through the Black Owned Everything site

Anyone can join the movement on social by posting a photo or video featuring a favorite look from a Black fashion designer and tagging @WeAreGolden and @BlackOwnedEverything.

"It's time for the industry to shine a light and pay homage to the incredible creativity, tenacity and accomplishments of Black fashion designers," said Black Owned Everything founder, Zerina Akers. "Black Owned Everything is proud to champion McDonald's Show Up and Show Out in Black movement in celebration of Black-owned businesses, community, and inclusion."

McDonald's USA at New York Fashion Week 2024

The Golden Arches welcomes fans to join McDonald's experiences throughout New York Fashion Week, which will feature pop-up shopping experiences, thought-provoking panel conversations led by industry mavens, and more:

• September 8, 2024 McDonald's In-store Designer Meet & Greet | 1528 Broadway (Times Square), New York, NY, 10036 | TIME: 3PM - 5PM ET

Since McDonald's launched the B&PG Change of Fashion program, designers have received funding, participated in career-impacting mentorship sessions and have seen their brands elevated on big cultural stages including the BET Awards and Essence Festival of Culture. To further empower Black fashion designers, both emerging and established, McDonald's joins forces with luxury design house LaQuan Smith to deliver industry mentorship to the Change of Fashion designers during New York Fashion Week. To learn more about the program, and the Change of Fashion designers Shareef Mosby, Nia Thomas, Durrell Dupard, Larissa Muehleder and Heart Roberts at NYFW and beyond, visit ChangeofFashion.com, or follow their journeys on Instagram @wearegolden.

About McDonald's USA

McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald's approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds.

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