Online advertising and marketing law update: The Federal Trade Commission’s rule banning fake and other misleading reviews

The FTC's new rule banning fake and other misleading reviews prohibits the following: fake or false consumer reviews, consumer testimonials, and celebrity testimonials; buying positive or negative reviews; insider reviews and consumer testimonials; company-controlled review websites; review suppression; and misuse of fake social media indicators.

LINKS

Read "Online Advertising and Marketing Law Update: The Federal Trade Commission's Rule Banning Fake and Other Misleading Reviews" by Justin J. Prochnow and Lindsay N. Aherne, published in the Denver Business Journal.