Phillips Elected Chair of CASE District IV Cabinet

Dr. Carrie Phillips, chief marketing and communications officer at the University of Arkansas at Little Rock, has been elected as the new chair of the Council for the Advancement and Support of Education (CASE) District IV Cabinet.

"I am incredibly honored to serve District IV as its new chair," Phillips said. "CASE is an organization that has invested so much in as a person and as a professional. It's one of the first places I look for resources in learning and professional development. To get to be in a leadership position in an organization that has given so much to me is a really special opportunity."

In this new role, Phillips, a distinguished leader in the field of higher education advancement, will spearhead initiatives to support and enhance the personal growth of university advancement professionals across the region, which includes Arkansas, Texas, Louisiana, and Oklahoma, for the next two years. Phillips is the first UA Little Rock employee to serve in this position.

"I think it is incredibly special to represent this university and help highlight the great things that are happening at UA Little Rock," she said.

Among her duties, Phillips is responsible for creating an engagement strategy to support CASE members in District IV, meeting with other CASE district chairs to collaboratively support CASE, representing the district at all CASE meetings, and overseeing district activities. These include annual conferences, professional development meetings, leadership cohorts, supporting membership engagement efforts, welcoming new members, and providing them with resources and updates about CASE and the industry. CASE District IV also has two professional development cohorts for new professionals that have been in the industry under three years as well as senior leaders, which is instrumental in helping retain a talented workforce.

With a proven track record of leadership and innovation, Phillips is set to lead the cabinet in advancing the goals and initiatives of the organization across District IV.

[Link]Dr. Carrie Phillips, left, is shown will fellow CASE Member Lisa Vasquez, right, at the 2024 CASE District IV Conference in San Antonio, Texas.

"As chair elect, I helped put together an engagement strategy concept that every CASE district has adopted," Phillips said. "During my time as chair, I would like to fully implement that strategy together with my cabinet. For example, we have not hosted a district conference in Oklahoma since 2009. We will be doing an onsite regional conference in Oklahoma."

Having been actively involved in CASE since 2009, Phillips has served as a conference volunteer, presenter, conference chair, and chair-elect, as well as on two national working groups who worked to revitalize CASE awards and grant programs.

Phillips joined UA Little Rock's Marketing and Communications team in 2022. She had previously served as director of communications and marketing at Arkansas Tech University.

She earned a Doctor of Education in higher education administration from Texas Tech University, where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. She also holds a Bachelor of Arts in journalism and a Master of Arts in multi-media journalism from Arkansas Tech. In 2023, Phillips was recognized as one of the top 10 higher education marketers to follow by Social Media Strategies Summit.

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