Fubo Launches Proprietary CTV Ad Format for Branded Video Content; Major National Retailer’s Back to School Campaign Leverages “The Triple Play”

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced it is further enhancing its ad inventory with a new proprietary Connected TV (CTV) ad format, The Triple Play. The next iteration of Fubo's continued ad innovation, The Triple Play is a unique opportunity to feature advertiser-branded video content on the highly-visible home screen of Fubo's premium CTV platform.

Available in the coming days, The Triple Play will launch sponsored by a major national retailer's back-to-school campaign, providing the brand complete share of voice on Fubo's home screen.

The new high-impact ad unit allows advertisers to strategically position branded content alongside relevant curated programming and creative assets, maximizing reach and engagement on a large screen.

Upon opening the Fubo product, subscribers are typically greeted by our interactive home screen, which will feature The Triple Play module. The Triple Play display includes a branded banner and a custom content carousel showcasing curated live and on-demand programming. It will also display an advertiser's clickable branded content video within the curated programming playlist.

The branded video can be outfitted with a QR code for deeper engagement. Additionally, the advertiser's rotational mid-roll spots will appear within all of the on-demand content within the custom programming playlist. The activation incorporates branded and themed backgrounds, custom titles, logo entitlements and content with the goal of creating an immersive brand experience.

The new ad format reflects Fubo's continued ad innovation. At this year's NewFronts, Fubo unveiled a suite of four new innovative CTV ad formats that expanded the volume and variety of its ad inventory with a focus on customization, interactivity and engagement.

"Traditional 15 and 30 second ad spots have long been staples in TV advertising but CTV has made it possible to expand standard TV ad formats to command more attention and engagement," said Dina Roman, SVP, global ad sales and operations, Fubo. "By offering premium bespoke ad opportunities, we are creating even more ways brands can authentically reach their target audiences. We can't wait to debut The Triple Play with our inaugural brand sponsor."

About Fubo

With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry's current TV model. The company operates Fubo in the U.S., Canada and Spain and Molotov in France.

In the U.S., Fubo is a sports-first cable TV replacement product that aggregates more than 400 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2023). Leveraging Fubo's proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. It was the first virtual MVPD to launch 4K streaming and MultiView, which it did years ahead of its peers, as well as Instant Headlines, a first-of-its-kind AI feature that generates contextual news topics as they are reported live on air.

Learn more at https://fubo.tv

Cautionary Note Regarding Forward-Looking Statements of Fubo

This press release contains forward-looking statements of FuboTV Inc. ("Fubo") that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our business strategy and plans, partnerships, advertising formats and offerings, and audience reach and engagement. The words "could," "will," "plan," "intend," "anticipate," "approximate," "expect," "potential," "believe" or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that Fubo makes due to a number of important factors, including but not limited to the following: our ability to achieve or maintain profitability; risks related to our access to capital and fundraising prospects to fund our financial operations and support our planned business growth; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to effectively manage our growth; the long-term nature of our content commitments; our ability to renew our long-term content contracts on sufficiently favorable terms; our ability to attract and retain subscribers; obligations imposed on us through our agreements with certain distribution partners; we may not be able to license streaming content or other rights on acceptable terms; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to the difficulty in measuring key metrics related to our business; risks related to preparing and forecasting our financial results; risks related to the highly competitive nature of our industry; risks related to the potential launch of the joint venture by Walt Disney Company, Fox Corporation and Warner Brothers Discovery; risks related to our technology, as well as cybersecurity and data privacy-related risks; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarterly period ending June 30, 2024 filed with the Securities and Exchange Commission ("SEC") and our other periodic filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent Fubo's views as of the date of this press release. Fubo anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing Fubo's views as of any date subsequent to the date of this press release.

Source: fuboTV

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