LA MAISON ORVEDA NEW YORK CITY

NEW YORK, September 12, 2024 - Orveda, the award-winning French biotech skincare brand, is delighted to announce the opening of its first flagship boutique in the United States, La Maison Orveda New York City. This new Upper East Side location will serve as a hub, where luxury and art blend seamlessly, offering guests an exclusive immersion into the Orveda universe.

A haven of relaxation nestled in the heart of Manhattan, La Maison reflects Orveda's spirit, meeting the needs of New Yorkers who seek a moment of well-being. It provides the most effective products that harness cutting-edge science with highly concentrated yet gentle formulas, "Working with your skin, not against it™".

The stand-alone spa and boutique will showcase the best of the French brand's world-renowned facials, skincare, and high-end fragrances with the newly launched INFINIMENT COTY PARIS collection.

INFINIMENT COTY PARIS will be to fragrance what Orveda is to skincare: high end luxury, coupled with the latest innovations.

Merging the Past and Future in Architecture

Both Orveda's Maisons feature a signature whimsical and distinguished design. The first Maison Orveda, which opened less than a year ago in the French Concession neighborhood of Shanghai, paid tribute to traditional Chinese architecture while incorporating iconic French design elements.

La Maison Orveda NYC combines historic architectural details with futuristic scientific innovations. Every detail of the space and material, meticulously selected by CEO Nicolas Vu, pays homage to NYC's minimalist and elegant design.

This 150 square foot boutique is a true temple of modern luxury, embodying the spirit and French Art de Vivre of La Maison Orveda. It offers a perfect blend of advanced skincare, exquisite fragrances, and curated art.

The signature facials are performed in three treatment rooms, where the decor sets the stage for total relaxation, providing an immediate sense of calm and serenity.

Additionally, a dedicated event room will host masterclasses, scientific talks, art exhibitions, and many other interactive experiences on a rotating basis. Each visit will be a delightful surprise for guests, encouraging regular returns.

The two-story boutique also displays a lounge area, a product space, and an immersive room dedicated to Infiniment Coty Paris fragrances, offering a luxurious escape for self-care

INFINIMENT COTY PARIS heralds a new era in perfumery.

Behind the brand, two creators - Sue Nabi and Nicolas Vu - share a passion for the world of beauty.

Enriched by Coty's exceptional heritage yet boldly envisioning the future, the brand blends art, science, and emotion in a collection of 14 creations.

Each creation reveals authentic personal olfactory signatures with an evocative name conceived as personal messages whose values might resonate with us all.

The language of INFINIMENT COTY PARIS speaks of an "augmented" nature, elevated by the finest perfumery ingredients and cutting-edge science. To eloquently convey their message, the ultra-concentrated compositions incorporate an innovation that preserves and enhances the power and evocative charm of the fragrance for up to 30 hours.

Created and designed by Nicolas, the bottle stands as an ode to minimalism.

Each bottle is made to be stacked and assembled with the next, thereby contributing to the birth of an art piece.

In collaboration with the 1-54 Contemporary African Art Fair, the brand invited artists to freely interpret each fragrance.

Isabelle D and Evans Mbugua revisited Matin de Jade and Atomes Crochus into art pieces that are exclusively displayed at Maison Orveda New York.

Orveda's first flagship store in the US Market

The United States has become Orveda leading global market since the creation of the brand in 2017. Last year, Orveda experienced a notable +54% sales increase across existing retail locations, underscoring strong consumer demand and sustained growth.

Orveda is currently available in select Saks Fifth Avenue locations. As part of Orveda's ongoing expansion strategy, the brand has plans to increase its footprint in the U.S. market this fall with new retail partnerships with Cos Bar and Nordstrom.

Additionally, the brand's latest product innovation, The Omnipotent Concentrate, launched in September 2023, has already earned six national awards, reinforcing Orveda's commitment to excellence and innovation in skincare.

This growth and recognition reflect Orveda's continued dedication to providing high-performance, science-driven skincare solutions that deliver exceptional results.

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