WFA - World Federation of Advertisers
WFA - World Federation of Advertisers
04/09/2024 | Press release | Distributed by Public on 04/09/2024 05:01
WFA names expert jury for 2024 Global Marketer of the Year
You can still nominate your marketer of 2024 until September 15.
WFA has named the senior industry experts who will help decide the winner of the 2024 Global Marketer of the Year, WFA's annual award celebrating the role global marketers play in building better brands that deliver growth for their businesses, as well as for planet and society.
The 16-strong jury is made up of senior marketers in WFA membership, as well as industry experts from WFA partners including Effie Worldwide, Kantar, Lumency, The Marketing Academy, as well as United Talent Agency. The expert jury will select the shortlisted candidates and contribute half the voting power for the ultimate winner, with the rest provided by an industry-wide vote. WFA CEO Stephan Loerke will chair the jury.
This award, which is supported by The Drum, is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years. There are no entry fees and nominations can be made until 15 September at globalmarketeroftheyear.com.
Jury members are:
- Valeria Abadi, Global Senior Vice President Brand, Globant
- Traci Alford, Global CEO, Effie Worldwide
- Ademorayo A Apara, Senior MSE Brand Strategy, Budget Planning & Special Projects, First Bank of Nigeria
- Marcus Collins, Professor & Author, University of Michigan
- Edmund Gemmell, Group Marketing Director, Kantar
- Sandra Grieden, Director Communications Strategy, IBM
- Mikimasa Hamamatsu, Division General Manager, Global Brand Strategy & Marketing Engagement, Nissan
- Stephan Loerke, CEO, WFA
- Ian Malcolm, President & CEO, Lumency
- Eloisa Moscardo, Head of Corporate Marketing, Santander Group
- Balaji Sampath, Senior Vice President, Marketing, Infosys
- Sherilyn Shackell, Founder & Global CEO, The Marketing Academy
- Rebecca Swift, Senior Vice President, Creative, Getty Images
- Josephine Tan, Vice President, APAC Digital Hub, Diageo
- Adrian Terron, Head, Corporate Brand & Marketing Strategy, TATA Sons
- Jean-Rene Zetrenne, Chief People Officer, United Talent Agency
"We are very excited to count on the support of such an amazing panel of marketing leaders and industry experts, who will bring a wide range of different perspectives from around the world. Together we will seek to identify the regional and global marketers who have faced up the challenges of 2024 and found solutions that help drive growth, lead our business forward and set an example for others," said Stephan Loerke, CEO WFA.
All nominations should demonstrate outstanding leadership in two or more of the following areas, with particular reference to their activities in the last 12 months:
- Driving initiatives that contribute to business growth;
- Developing talent and capabilities within their marketing organisations;
- Delivering stand-out innovation and creativity; and
- Demonstrating industry leadership, for example in relation to Diversity & Inclusion and environmental sustainability.
The expert jury will select the shortlist from among those nominated for the award in October 2024, with those making the top announced in November.
The industry at large will then be asked to help select the winner by casting their votes in the public voting round of the award, scheduled for November-December. The winner will be announced in January 2025.