American Honda Motor Co. Inc.

08/01/2024 | Press release | Distributed by Public on 08/01/2024 11:09

American Honda Strong Sales Momentum Continues with July Auto Sales Up 8%

August 1, 2024
  • American Honda sales total 120,737 units in July, led by balanced sales of cars, light trucks and electrified models

Honda

  • Honda brand continues strong sales momentum, topping 109,500 units in July, and 6th straight month above 100,000 units. Brand is up almost 12% for the year.
  • Honda electrified sales top 27,600 units led by hybrid-electric versions of CR-V and Accord plus recently launched Civic, and Prologue EV
  • Prologue sales reach 3,458 units in July, as awareness builds and national rollout accelerates
  • CR-V sales top 34,000 units, and 6th straight month above 30,000 units, with July hybrid sales representing nearly 50% of mix
  • Light truck sales up 16.5% month-over-month on sales of 75,362 units, boosted by solid sales of Pilot (12,109), HR-V (11,928) and Ridgeline (4,148), which posted its best month of 2024
  • Civic sales top 20,000 units for 6th straight month, as Honda sedan sales remain strong with Accord and Civic combining for over 34,000 units; Accord hybrid sales represent 51% of model mix

Acura

  • Acura brand sales rise month over month to 11,186 units in July, one of the best months of the year
  • Acura MDX and RDX sales top 7,800 units with RDX logging 4,013 units in July; and MDX totals 3,845 units despite tight supply as refreshed 2025 model begins to reach dealers
  • All-electric ZDX sales continue to grow as model is rolled out nationwide and new nameplate gains awareness; ZDX Type S represented nearly 25% of sales in July
  • Integra sales top 2,000 units for the sixth straight month, capturing over 50% of sales in its class
American Honda
YTD

Total

811,018
+9.1%

Cars

265,181
+2.3%

Trucks

545,837
+12.8%

Total

75,201
-12.3%

Cars

20,483
-32.6%

Trucks

54,718
-1.1

Total

735,817
735,817

Cars

244,698
+6.9%

Trucks

491,119
+14.5%

July

Total

120,737
+8.0%

Cars

36,823
-6.5%

Trucks

83,914
+16.0%

Total

11,186
-7.3%

Cars

2,634
-39.8%

Trucks

8,552
+11.2%

Total

109,551
+9.9%

Cars

34,189
-2.4%

Trucks

75,362
+16.5%

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