Data and Digital Experiences Give Asset Managers a Competitive Edge

The asset management industry, like most industries, is facing disruptors in technology, devices, demographics and the way people access information. For asset managers, this impacts investor engagement. Asset managers need to understand how to interact with investors across different generations using the tools and channels those generations prefer. Another disruptor in the asset management space is regulatory change, like those affecting funds and distribution channels. In order to face these challenges, asset managers need the right tools to engage with investors and distribution partners, as expectations shift.

SS&C invests in continually developing and enhancing solutions that help our clients achieve their desired outcomes. Through API interfaces and batch data file interfaces, as well as a newly added streaming service that allows clients to subscribe to specific events and receive information relative to that business event, we give our clients access to data that will help them interact, engage and communicate with investors. Asset managers can use the streaming service to keep track of business events like compliance controls, address change, fund flow, potential fraud activity and similar changes.

In addition to data, our development also focuses on expanding our digital experience capabilities, with solutions for individual retail investors, institutional investors, intermediaries and distribution partners. We invest in compliance controls within those digital channels to offer enhanced security, fraud mitigation and deeper engagement across devices. Supporting those digital channels provides a better outcome for the investor and greater service opportunities for the asset manager.

Watch the video below to hear about the largest disruptors in the investor recordkeeping space, or watch our video about the greatest value SS&C brings to our customers.

To learn more about our product development and how we create tools that help our clients keep up with the ever-changing landscape, contact us.