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National Children's Alliance has launched a youth mental health awareness campaign called #BeThereNow. The new initiative encourages parents, caregivers, and other adults to spend time with the young people in their lives and form a bond of trust. The campaign's goal is to make it easier for youth to seek out trusted adults when they need mental health support. The #BeThereNow webpage provides fact sheets detailing ways to get involved with young people, as well as how to identify if a young person is in crisis.