Holiday Shopping: Why Reliable Connectivity is Crucial for Retailers During Peak Shopping Season, Blog

The holiday shopping season presents an opportunity for retailers-but also brings significant challenges. With foot traffic surging and online orders multiplying, any connectivity disruption can cost retailers thousands of dollars per minute. In this blog, we explain why reliable, managed local and wide area network connectivity is essential during peak season and how TNSLink for Retail helps retailers stay resilient and ready.

The High Cost of Connectivity Outages in Retail

During peak shopping days, retail stores can't afford a single minute of downtime. For large retailers, connectivity outages can cost an average of $5M per hour, according to ITIC's Hourly Cost of Downtime Survey . An outage leads not only to lost revenue, but it also erodes customer trust and damages brand reputation. Maintaining a smooth shopping experience requires robust network reliability to keep transactions flowing and customers satisfied. Here are the main connectivity challenges retailers face and how TNSLink addresses them.

Challenges Retailers Face During Peak Season

1. High Demand on Network Capacity

Increased traffic on the wired and wireless network can lead to slowdowns or outages, especially if the system is not prepared for the surge, so ensuring continuous connectivity is crucial. TNSLink provides high availability with built-in redundancy, helping to maintain strong store connectivity even during heavy traffic periods, creating a seamless shopping experience that encourages customer loyalty. It also offers guest Wi-Fi, allowing retailers to provide internet access to shoppers and enhance the in-store experience. With proactive 24/7 monitoring, our team identifies and addresses issues to minimize potential impacts, so you can focus on delivering a positive customer experience.

1. Transaction Security and Compliance

Security is critical when transaction volumes spike during the holiday season. Handling large volumes of transactions securely, particularly under PCI DSS standards, is essential for protecting customer data. That's why TNS offers a Level 1 PCI DSS certified network, protecting both customer transactions and sensitive data. Features like next-gen firewalls and real-time monitoring help support data integrity and compliance standards.

1. Managing Multiple Locations Efficiently

Many retailers operate across various sites, each with unique network needs and capacity requirements. TNSLink's scalable, adaptable infrastructure allows retailers to expand to new locations or upgrade services easily. TNS handles everything from broadband services to router maintenance, consolidating connectivity needs into one solution. TNSLink's SD-WAN capabilities allow retailers to prioritize critical applications, like payment processing and mobile POS, without straining network resources. With flexible options like Smart SIM technology, TNSLink provides support across multiple locations and helps new stores get online faster.

Stay Connected, Stay Competitive

The holiday season can be a game-changer for retailers-but only if they're prepared to handle the increased demand. With TNSLink for Retail, retailers gain a wired and wireless local area network connectivity solution tailored for their needs, enabling them to avoid costly disruptions, prioritize critical applications, and deliver an exceptional shopping experience.

Features like in-store Wi-Fi also help retailers not only improve customer satisfaction but also gather valuable insights and create opportunities to drive sales through personalized offers.

Prepare your business for the holiday season with TNSLink , and keep your network resilient and secure . Ready to improve your retail connectivity? Visit our Retail Site Connectivity page t o discover how we can support your network needs through peak seasons and beyond.

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