FISCAL YEAR 2025 RESERVE RETENTION CAMPAIGN

MARADMINS : 442/24

R 261753Z SEP 24
MARADMIN 442/24
MSGID/GENADMIN/CMC WASHINGTON DC MRA RA//
SUBJ/FISCAL YEAR 2025 RESERVE RETENTION CAMPAIGN//
REF/A/MSGID: DOC/CMC/YMD: 2020JUL01//
REF/B/MSGID: MSG/CMC/YMD: 071515ZDEC21//
REF/C/MSGID: MSG/CMC/YMD: 161200ZSEP22//
REF/D/MSGID: DOC/CMC/YMD: 2023JUN23//
REF/E/MSGID: DOC/MRA RA DIVISION/YMD: 2024MAR28//
REF/F/MSGID: MSG/CMC/YMD: 071520ZDEC21//
AMPN/REF A IS MCO 1040R.31, RESERVE CAREER RETENTION AND DEVELOPMENT
MANUAL. REB B IS MARADMIN 695/21, RESERVE AFFILIATION JUNIOR
ENLISTED PERFORMACE EVALUATION SYSTEM (JEPES) SCORE POINTS
INCENTIVE. REF C IS MARADMIN 470/22, SELECTED MARINE CORPS RESERVE
(SMCR) LATERAL MOVE (LATMOV), CAREER PROGRESSION MILITARY
OCCUPATIONAL SPECIALTY (MOS) AND MOS PROFICIENCY TRAINING PROGRAMS.
REF D IS NAVMC 1200.1J, MILITARY OCCUPATIONAL SPECIALTIES MANUAL.
REF E IS HEADQUARTERS MARINE CORPS DRILLING RESERVE BILLET
IDENTIFICATION CODE (BIC) ASSIGNMENT AND MANAGEMENT POLICY. REF F IS
MARADMIN 696/21, SELECTED MARINE CORPS RESERVE BILLET IDENTIFICATION
CODE (BIC) INCENTIVE//
POC/J. C. WILLIAMS/MGYSGT/HQMC RA/TEL: 703-784-0583/EMAIL:
[email protected]//
1. Purpose. The Reserve Enlisted Retention Campaign Plan is
designed to meet the service's retention requirements by maximizing
retention efforts across the Marine Corps Reserve. Fiscal Year
2025 (FY25) will continue building on the hard work and progress
seen in previous years, creating an environment where a Marine with
proven performance and skills is offered the opportunity to reenlist
and/or obligate to serve with a reserve unit. Marines are
encouraged to visit their career planners to take full advantage of
their options for continued participation in the Marine Corps
Reserve.
2. Situation. The FY25 Reserve Enlisted Retention Campaign Plan
will execute in accordance with reference (a). The following
programs support the FY25 Reserve Enlisted Retention Campaign:
2.a. Commandant's Retention Program Reserve (CRP-R). The CRP-R
recognizes up to 20 percent of our most talented reserve first term
Marines by offering them a streamlined reenlistment process along
with meaningful incentives to continue their faithful service.
Selectees will be announced via separate correspondence.
2.b. Reserve Command Retention Mission (R-CRM). The R-CRM is
assigned to Marine Forces Reserve and other applicable units to
ensure Service requirements are achieved. Reserve Retention
Missions will be assigned via the Total Force Retention System
(TFRS). Significant changes will be made to R-CRM in FY25;
commanders, senior enlisted leaders, and career planners will need
to review the FY25 policy in its entirety.
2.c. Selected Marine Corps Reserve (SMCR) Reserve Retention Bonus
(SRB-R). The SRB-R provides monetary incentives for corporals
through staff sergeants. Eligible Marines who obligate to continue
serving in a SMCR unit are eligible to receive a $15,000 incentive
for a three-year obligation, a $10,000 incentive for a two-year
obligation, or a $5,000 incentive for a one-year obligation. An
additional incentive amount in the form of a $5000 kicker is
available to CRP-R Marines.
2.d. Reserve Affiliation Junior Enlisted Performance Evaluation
System (JEPES) Score Points Incentive.
The Reserve Affiliation JEPES Score Point incentive per
reference (b) is for reserve corporals who accept a 12-month
drilling obligation with a SMCR unit and receive up to 50 additional
points towards their Performance Evaluation System (PES) score.
2.e. SMCR Lateral Move, Career Progression MOS, and MOS Proficiency
Training Program. The Reserve lateral move program, in accordance
with the forthcoming changes to reference (c), offers eligible
Marines the opportunity to execute a lateral move or attend a
career-enhancing school. While the required service obligations of
one, two, or three years, depending on course length, remain
unchanged, eligibility for lateral moves will be updated to align
with changes in references (d) and (e). Marines should review these
references to understand how these updates may affect their
eligibility.
2.f. SMCR Billet Identification Code (BIC) Incentive. The SMCR BIC
incentive, per reference (f), is a retention tool that encourages
continuation in the SMCR by guaranteeing a valid BIC.
3. Definitions
3.a. Reserve First Term Alignment Plan (R-FTAP) Marine. A Marine
serving on his or her initial eight-year enlistment contract before
the End of Obligated Service (EOS). R-FTAP Marines with an EOS in
FY25 will be categorized as an FY25 R-FTAP Marine for the entirety
of FY25.
3.b. Reserve Subsequent Term Alignment Plan (R-STAP) Marine. A
Reserve career Marine who has passed his or her EOS.
4. Concept of Operations. The FY25 Reserve Enlisted Retention
Campaign will be executed in three phases:
4.a. Phase I. Phase I begins in August 2024.
4.a.1. Submission of FY25 CRP-R selectees to HQMC (RA) via TFRS.
The approval of CRP-R is a top priority for HQMC (RA).
4.a.2. CRP-R Marines are encouraged to meet with their career
planners to submit for reenlistment with the associated monetary
incentive and the Reserve Affiliation JEPES Score Point Incentive,
as applicable.
4.a.3. If eligible, CRP-R Marines are authorized to request a
lateral move in conjunction with their requests.
4.a.4. A $5,000 kicker is available for CRP-R Marines. Requests
must be submitted no later than 15 July 2025.
4.b. Phase II. Phase II begins on 1 October 2024.
4.b.1. Reserve First Term Alignment Plan (R-FTAP). All FY25 R-FTAP
Marines requesting an incentive may submit during Phase II.
4.b.2. Reserve Subsequent Term Alignment Plan (R-STAP). All FY25
R-STAP Marines with a Reserve Expiration of Current Contract (RECC)
in FY25 may submit during Phase II. Marines requesting an incentive
will be required to reenlist to receive the applicable incentive.
4.b.3. Reserve Marines with an RECC in future FYs who are
requesting a lateral move or career progression training with an
incentive may submit the request during Phase II.
4.b.4. Reserve Marines requesting a lateral move or career
progression without an incentive may submit a request at any time.
4.b.5. Marines with an original RECC in FY25 who were extended to
gain obligated service and now have an RECC in a future FY may
submit their request during Phase II.
4.c. Phase III. Phase III begins 5 January 2025 and applies to
R-STAP Marines with an RECC in FY26 and beyond.
4.c.1. FY26 RECC R-STAP. Marines with an RECC in FY26 requesting
an incentive will be required to reenlist and may submit starting 5
January 2025. RA will authorize early reenlistments for FY26 RECC
R-STAP Marines.
4.c.2. FY27 and beyond RECC R-STAP Marines. Marines with an RECC
in FY27 or beyond requesting an incentive may submit starting 1
March 2025 via reenlistment or extension.
4.d. Phases will continue concurrently with each subsequent phase
until 30 September 2025.
4.e. Incentives will be approved in the order they are received
until bonus amount allocation or funding limitations are reached.
Availability will be provided on the Reserve Affairs incentive
dashboard. Additionally, as retention objectives are met, incentive
programs or categories of incentive programs may be terminated. A
current status of incentives will be periodically published via
TFRS.
4.f. Requests for an incentive submitted to RA before the
submission period will require an endorsement from the first O-6 in
the Marine's chain of command with justification and will not be
considered until Phase II.
4.g. All incentive requests must be submitted to RA via TFRS before
15 July 2025.
5. Marines requesting reenlistment without an incentive may
continue to request reenlistment 12 months before their RECC per
reference (a).
6. Marines requesting reenlistment must meet reenlistment
prerequisites per reference (a). Signatures on the NAVMC 11537A are
valid for 120 days before submission to HQMC (RA). After 120 days,
the Marine must resubmit.
7. Marines requesting an incentive must meet the eligibility
criteria of the incentive being requested.
8. Local Command Authority (LCA) Extension. Commanders are
authorized to utilize a LCA extension to adjust the RECC of Marines
in a drilling status and IRR who have an RECC between 1 August 2024
and 30 May 2025 until 30 June 2025. Commanders are not authorized
to use LCA extensions, which would result in a Marine exceeding
service limitations per reference (a). LCA Extensions authorized
under this authority will be submitted via TFRS.
9. This MARADMIN applies to the Marine Corps Reserve.
10. This MARADMIN is canceled on 30 September 2025.
11. Release authorized by Major General Karl D. Pierson, Director,
Reserve Affairs Division.//