IZEA Research Discovers 54% of Consumers Ages 18 60 Would Quit Jobs to Become Full Time Influencers

"Beyond the headline figures, our study reveals some fascinating insights into the dynamics of the influencer landscape," continued Murphy. "For instance, influencers are more likely to be self-employed, and individuals spending significant time on social media are more likely to receive compensation for brand promotion. These findings underscore the evolving nature of work and the growing significance of the Creator Economy in shaping not just marketing strategies but also career paths and lifestyle choices for the digital generation."

Results from the study are based on the responses from 1,217 U.S. social media users over the age of 18. The research study is part of an ongoing series of IZEA Insights reports focusing on the past, present, and future of influencer marketing.

Download the report for free here: Influencer Aspirations.

To work with IZEA as either an influencer or a marketer, visit izea.com. For news and resources, follow IZEA at x.com/izea.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry's first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.