The Weekly 10: marketing, media and industry statistics to know now — September 25, 2024 edition

From the projected growth of the resale market to the share of Gen Z consumers who say they'rewilling to spend more on high-quality food, these are the data points we'repaying attention to right now.

46%

The percentage of TV viewers who say their "first stop" viewing destination is the "big 5" streaming services - Netflix, Prime Video, Disney+, Hulu andMax - according to new datafrom Hub Entertainment Research, per MediaPost.

55%

Projected growth of the global resale market by 2029, for a total of $291.6 billion, according to OfferUp'sjust released "2024 Recommerce Report," published in partnershipwith GlobalData.

$1,000

The amount that dairy brand Stonyfield has promised to award to 100 randomly selected customers who quit social media for the entire month of October as part of its Toxic-Free Election Challenge, per Fast Company.

$11.6 billion

Projected Halloween spending for the 2024season-down from last year's record-setting $12.2 billion- according to the National Retail Federation's annual survey conducted by Prosper Insights & Analytics.(See also: "Spirit Halloween set to open record number of seasonal stores," froma recent edition of The Week in Commerce Marketing.)

$2.2 billion

The amount that members of the National Association of Theatre Owners (NATO)- an industry group representingNorth American movie chains includingAMC Entertainment, Regal Cinemas and Cinemark -will invest in renovating 21,000 screens(including "every part of the theater experience from signage to snacks and snazzier seats") over three years, per CNN Business.

82%

The share of U.S. consumers who cited crowds, long linesand unavailable inventory as their biggest pain points when it comes tothe in-store grocery shopping experience, according to a survey conducted by drone delivery provider Wing, per Food Logistics.

$1,000

The maximumamount that 62% of shoppers(up from 49% last year)in North America and the U.K. saythey plan to spend this holiday season, according to the "2024 Holiday Shopping Trends Report" commissioned by Celigo, per Drug Store News.

70%

Theshareof U.S. Gen Z consumers who say they'rewilling to spend more on high-quality food, according to a survey of 1,023 Gen Z adults conducted by YouGov on behalf of Whole Foods, per Progressive Grocer.

25%

The portionof each of Crocs'new limited-edition Keep It Going Classic Clogthatismade ofpost-consumer recycled contentfrom shoes collected through the footwear brand's"Old Crocs. New Life" takeback program, per a company announcement.

$120 million

The amount that Google will invest in thecreation ofitsGlobal AI Opportunity Fund, designed to "make AI education and training available in communities around the world" in partnership with local nonprofits and NGOs, perTechCrunch.