Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024

As we reflect on the Cannes Lions International Festival of Creativity,it's evident that while technology evolves, creativity remains the linchpin. Despite AI's buzz on the Croisette, the actual impact in the Lions' jury rooms was minimal. The focus instead was on diverse marketing transformations-from hidden consumer forces reshaping business strategies, to sports' role in brand-building, to the power of entertainment-led advertising.

Whether you're winding down from the excitement of Stagwell's SPORT BEACH or you're absorbing Cannes' big ideas from home, here are Three Quick Things you need to know. Find more Cannes insights hereand here.