Nicorette® invites Canadian smokers to take the No Smoke November challenge

Toronto, ON, October 28, 2024 - Beginning November 1, 2024, Kenvue Canada Inc., the makers of Nicorette®, invite Canadian smokers to embark on a smoke-free journey by quitting smoking for 30 days with the No Smoke November challenge. This initiative, coincides with Lung Month, which highlights lung health and encourages positive changes for better respiratory well-being.

With over 3.5 million Canadians currently smoking and 79% expressing a strong desire to quit, No Smoke November offers a timely opportunity for smokers to take a significant step toward a healthier future.^1,2 Research shows that a small quit journey can greatly increase the chances of long-term success; those who quit for one week are nine times more likely to quit for good.³

"We recognize the challenges people face when trying to quit smoking, as it often takes multiple attempts before achieving lasting success," said Katie Decker, Managing Director, Canada, Kenvue. "With No Smoke November, we want to remind everyone that seeking support from friends and family, health care practitioners, and using a treatment like nicotine replacement therapy can make a real difference. This month is a powerful reminder that with the right tools and resources, a smoke-free future is within reach.

Nicorette® is providing complimentary Nicorette® and Nicoderm® nicotine replacement therapy products, through Smokers' Helpline to support eligible Canadians during No Smoke November.

"There is a misconception that smoking is just a bad habit when it's actually a serious addiction to nicotine which is a highly addictive substance," says Dr. Leslie Phillips, a pharmacist and professor in the School of Pharmacy and Faculty of Medicine at Memorial University in St. John's, N.L. "Quitting smoking is probably one of the hardest things a person can do. People trying to quit should be supported and treated with compassion. Blame the cigarette not the smoker.

The benefits of quitting are felt within hours and after two weeks, breathing becomes easier, circulation improves, and the risk of heart attack decreases.⁴

Individuals interested in quitting can access a range of innovative smoking cessation support through Smokers' Helpline which serves PEI, Ontario, Manitoba, Saskatchewan, and Yukon. Bilingual services are available by phone at 1-877-513-5333 and online at smokershelpline.ca. Text messaging support is also offered in Ontario, Saskatchewan, and Manitoba, along with interpreter services in over 100 languages.

"Quitting smoking can often feel isolating because many people believe it's a challenge they must face alone," said Nancy Wirtz, Manager, Cancer Prevention, Canadian Cancer Society. "However, success rates improve significantly with support. That's why we are excited to support the No Smoke November challenge with personalized support, resources, counseling and free nicotine replacement therapy through Smokers' Helpline."

As part of this initiative, Smokers' Helpline is offering a trial package of Nicoderm® patches and Nicorette® nicotine gum to qualifying quitters while supplies last. By registering for a Smokers' Helpline profile, eligible participants can receive two NICODERM® Step 1 patches (21 mg), one sleeve of 15 Nicoderm® Fresh Fruit Gums (2 mg), a discount coupon for $10 off the purchase of any two participating Nicoderm® or Nicorette® products, and valuable information on the benefits of combination therapy.

For more information about No Smoke November, including how to sign up and access resources, visit www.nicorette.ca/nosmokenovember

About Nicorette® and Nicoderm®

Nicorette®† and Nicoderm® are leading smoking cessation brands dedicated to helping smokers break free from tobacco and nicotine. We offer the widest range of nicotine replacement therapy (NRT) options to fuel willpower, including mouth spray, gum, inhaler, nasal spray, lozenge and patches. For more information and resources, visit nicorette.caor nicoderm.ca.

About Kenvue Inc.

Kenvue is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Nicorette®†, Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we believe in the extraordinary power of everyday care and our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at kenvue.com.

†Nicorette^® is not marketed or sold by Kenvue in the United States.

About Smokers' Helpline

Smokers' Helpline is a free, confidential service operated by the Canadian Cancer Society offering support and information about quitting smoking, vaping and tobacco use. Bilingual services are offered by phone and online at 1-877-513-5333 and smokershelpline.ca (Phone service in Ontario is provided by Health Connect Ontario at 1-866-797-0000). Text messaging support is also available in Ontario, Saskatchewan, and Manitoba. Interpreter services in over 100 languages are also available by phone. Smokers' Helpline serves four provinces and one territory in Canada, including: PEI, Ontario, Manitoba, Saskatchewan and Yukon. For quitline services in other provinces, visit www.cancer.ca/quitlines. Funding varies by province/territory, so services may also vary.

1. Angus Reid. Survey conducted in English and French from Sept 5 to 9, 2024 among a representative sample of 1,511 Canadians who are members of the Angus Reid Forum. For comparison purposes only, a probability sample of this size would carry a margin of error of +/-2.53 percentage points, 19 times out of 20.
2. Canadian Tobacco and Nicotine Survey (CTNS): summary of results for 2022 - Canada.ca
3. Tips for the First Week of Quitting Smoking | Nicorette®
4.Health Benefits of Quitting Smoking Timeline | Nicorette®

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