Influencers Social Media Strategy Top 16 influencer marketing platforms for your 2024 campaigns

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If you're looking to grow your online presence in a creative and authentic way, influencer marketing is an excellent idea. Influencer marketing revolves around partnering with popular users on social media-typically platforms like Instagram, TikTok and YouTube-so their audience discovers your business and its products or services.

However, creating a successful influencer marketing program involves a lot of work. It involves finding the right influencers, getting in touch with them, putting together a content plan and more.

This is where influencer marketing platforms come in. Different software can help you find influencers, create successful campaigns and monitor their performance. They can be a big help in putting together the best influencer marketing campaign possible.

To help you get started, we've put together 16 influencer marketing platforms to choose from. We'll also share some benefits of using an influencer marketing platform along with tips on finding the best software for your needs.

What are influencer marketing platforms?

Influencer marketing platforms are software built to help brands create an influencer marketing strategy. These can be marketplaces meant to connect brands with influencers in their niche. They can also help brands and influencers communicate or track campaign analytics. And they can even be agencies where real specialists help brands put together an influencer partnership.

Platforms like these can help businesses who are new to influencer marketing, brands with small teams who need additional support or even large corporations who simply want to hand their strategy off to the experts.

16 Influencer marketing platforms and software for your brand

Whether you're looking to start your first influencer marketing campaign or simply want to make certain steps easier on your team, here are 16 influencer marketing platforms that can help.

1. Tagger by Sprout Social

Sprout Social's AI-driven influencer marketing platform platform offers powerful features to help brands and agencies connect with top creators in their industry. It helps companies plan and execute campaigns, measure the success of their campaigns and more. Better yet, it seamlessly integrates with Sprout's social media analytics so you can track all your social campaigns together.

Features:

• Use the profile discovery tool to find the best influencers for your campaign. Narrow down your search with smart filters to quickly find relevant, authentic creators.
• Manage the entire influencer marketing process, from negotiating contracts to approving content to releasing payments.
• Access in-depth analytics to keep an eye on your target audience, campaign performance, conversions and other important metrics.
• Analyze and report ROI from paid influencer campaigns alongside organic content performance to optimize your social strategy.
• Get access to a team of experts that can help you every step of the way.

2. Brandwatch

Brandwatch is a social media and consumer intelligence tool that helps brands keep an eye on online trends and conversations surrounding their industries. However, Brandwatch also has an influencer marketing offering to help its customers find and manage influencer relationships.

Features:

• Search through a list of 30m+ creators to find influencers for your brand
• House all influencer partners in a single dashboard for seamless communication
• Measure campaign results and build reports to share with your team

3. Upfluence

Upfluence is an influencer and affiliate marketing platform that works with AI to help your company improve its influencer marketing strategy. The platform is designed to help teams save time when working with influencers, making it a great option for companies with smaller teams.

Features:

• AI assistant for auto-generating messages to influencers you're interested in working with
• Creator matching tools that help you find influencers more likely to work with you
• Streamlined influencer invoicing, product seeding, promo code generation and more

4. Afluencer

Afluencer is one of the leading influencer marketplaces, helping brands and influencers find each other for partnerships and sponsored content. Set criteria, like number of followers, interest, channels and more, as you search so you only find influencers that match the type of campaign you're running.

Features:

• Create a listing for your brand so potential influencers can learn more about you
• Search for the best influencers for your project using specific criteria and filters
• Manage all influencer conversations in one dashboard

5. Grin

Grin is an AI-powered influencer management platform that works to make influencer partnerships as seamless as possible. Grin has tools to help support your influencer marketing strategy every step of the way, from discovery to campaign launch to reporting and analyzing results.

Features:

• Website extension while you browse social media to get even more key data about influencers
• Manage influencer gifting and product seeding directly in one single dashboard
• Manage relationships and influencer payments seamlessly with Grin

6. LTK

LTK, previously known as LIKEtoKNOW.it, started as a linking platform for Instagram influencers to share product and affiliate links easily with their viewers. LTK has since joined rewardStyle, grown, and changed its name. It still focuses on influencer marketing, but it is now a great platform for both brands and influencers.

Features:

• Get access to an exclusive, invite-only list of influencers who have been vetted and shown proven results
• Take advantage of historical data to help you put together the best influencer campaign for your industry
• Create tracking tags that help you keep an eye on how each campaign is performing

7. Influencity

Influencity is a collaborative influencer marketing platform whose goal is to make communication and partnership between brands and influencers as seamless as possible. With an easy-to-use dashboard and access to over 200 million content creators, Influencity can be a great option for your team.

Features:

• Filter and sort as you search for influencers based on your brand and campaign needs
• Curate lists of influencers and manage your relationships on the platform
• Integrate your ecommerce store for easy product seeding and gifting

8. Later Influence

Later Influence (previously Mavrck) is another full-service influencer marketing software created to help brands work with creators to better reach and sell to their customers. Brands like Disney, Crocs, Express and Netflix have all used their influencer marketing tools, helping the software build a credible client list.

Features:

• Survey influencers to build out your market research studies and launch better products
• Build out referral programs or ambassador programs to further boost your sales
• Use the Influencer Index to find the best influencers for your needs

9. CLKS Digital

CLKS Digital is an influencer marketing agency with a team of experts that can help brands run end-to-end influencer marketing strategies. If you want a fully hands-off approach to your influencer marketing, CLKS Digital might be a good solution for your team and its needs.

Features:

• Get a competitive strategy built that's fully customized to your team and its KPIs
• Sit back and relax-well, work on other projects-while a trusted team manages your influencers
• Get reports and updates throughout the entire campaign process

10. Shopify Collabs

Shopify Collabs is the perfect platform for influencer marketing for businesses that run on Shopify. Easily access Shopify Collabs right in your Shopify Admin dashboard and find the best influencers for your needs, industry and products. The platform is completely free for Shopify users, making it an ideal option for ecommerce businesses using this as their website builder.

Features:

• Work with influencers on a number of platforms, including Instagram, YouTube, Twitter, Facebook and Twitch
• Create an affiliate program and seamlessly send out products for influencers to test and review
• Pay creators automatically through the Shopify Billing system you're already used to

11. YouTube BrandConnect

YouTube BrandConnect is an influencer marketing platform that is obviously run by and affiliated with YouTube and Google. There are nearly 500,000 YouTube influencers in the U.S. alone, so it's no wonder the company has taken advantage of that and created its own platform to help its users connect and work together.

Features:

• Get connected with the perfect YouTube influencers for your brand
• See unique insights and analytics that only Google can provide
• Work directly with a Google ads representative to make the most of your YouTube influencer marketing

12. Meltwater

Meltwater is a consumer intelligence platform that offers influencer marketing tools to help your brand discover, work with and monitor influencer partnerships. Previously known as Klear, the tool became fully integrated with the Meltwater suite in April 2024.

Features:

• Get help sifting through 30 million+ influencers with filters and smart AI tools
• Analyze influencer presences across a number of platforms, including Instagram, TikTok, YouTube, Twitter, Pinterest and even blogs
• Use a single portal for all influencer communication and campaign management, making the process as easy as possible

13. Creator

Creator is a platform that can assist brands with both influencer marketing and affiliate marketing. Creator offers services and tools for both brands and creators, working to build the perfect software where the two can meet in harmony.

Features:

• Browse over 300 million profiles across social media platforms like Instagram, TikTok and YouTube
• Manage influencer conversations, campaign details, payment information and more in a single dashboard
• Get access to an industry expert who can work alongside you to create a successful influencer campaign

14. Skeepers

Skeepers is a platform dedicated to helping brands get user-generated content (UGC) for their online presences. It does this by offering software to help brands collect ratings and reviews, create live shopping experiences, create consumer videos and, of course, manage influencer marketing campaigns.

Features:

• Search for the right parts in a community of vetted nano and micro-influencers
• Get help automating a collection of user-generated content you can share on your own social profiles
• Analyze your campaign results in real time with Skeepers' dashboard

15. Heepsy

Heepsy is a global influencer search engine that allows brands to search for influencers all over the world based on demographics like niche, location, platform and more. Easily find the best influencers for your brand with Heepsy.

Features:

• Browse through millions of available influencers and creators on platforms like Instagram, YouTube and TikTok
• Analyze influencer audiences to find the perfect match for your target customer
• Create influencer lists so you can easily start contacting potential partners

16. Webfluential

Webfluential is a performance influencer marketing platform dedicated to helping brands drive sales due to influencer marketing in the social ecommerce space. With platforms like TikTok and Instagram making it so easy to create online shops, this platform is perfect for ecommerce businesses wanting to make more sales on social media.

Features:

• Create a brief based on what you're looking for and wait for influencers to pitch to your brand
• Get access to analytics and engagement data to determine which influencers are best for your needs
• Choose between a self-service approach or working with a team of dedicated account managers

How an influencer marketing platform can help your business efforts

An influencer marketing platform helps you streamline the entire process of working with influencers, from automating repetitive tasks to using AI for communication to centralizing all your data in one place.

Here are three ways using an influencer marketing platform can benefit your business.

Find the right influencers quickly

An influencer platform gives you access to a searchable database of authentic, vetted influencers. You can sort through millions of creators across multiple platforms to find potential partners that truly align with your brand.

Sprout Social's influencer marketing platform even offers smart filters to narrow down your search and find the best fit for your audience and campaign needs.

Manage campaigns more efficiently

An influencer marketing software gives you a single platform for end-to-end campaign management, from negotiating terms to sending contracts to reviewing content.

You can also keep all influencer communications consolidated instead of switching back and forth between different channels.

Track and analyze campaign performance

Most influencer marketing platforms come with robust analytics and reporting tools that make it easy to track how your campaigns are performing and share progress with the team.

With Sprout's tool, you can also integrate paid and owned channels to get a holistic view of how your sponsored and organic content is performing across various socials.

Tips for finding the best influencer marketing software for your business

Not sure how to find the best influencer marketing software for your brand's needs? Here are a few tips to help you out.

Consider the size of your team

The size of your team and your company's resources will have a major impact on the type of influencer marketing software you decide to use. If you have a small team with just one or two social media managers, you might choose to work with an agency rather than managing this process in-house. If you have a full social media team, a self-service tool could be the best solution.

Keep your budget in mind

You have to pay the influencers you work with. How much of the social media budget was allocated for working with influencers? How much budget does this leave you for a platform to help manage your campaign? The software you select may largely depend on how much you have to spend.

Think about your existing tech stack

When it comes to platforms, some play well with certain software and not so much with others. Consider the platforms you already enjoy. For instance, Tagger has been acquired by Sprout Social. Sprout users may find that Tagger seamlessly complements their other social media management tools.

Get started with an influencer marketing platform

Influencer marketing is a key social media strategy in generating brand awareness, improving your reputation and growing sales. Using an influencer marketing platform can help you quickly find the right influencers, streamline campaign management and measure success.

Tagger by Sprout Social allows you to easily integrate social media management and influencer marketing in one platform. Try us out for 30 days free and see how we can help with all parts of your social media and influencer marketing efforts.

Categories

• Influencers
• Social Media Strategy
• Social Media Trends

Mahnoor Sheikh

Mahnoor is a freelance writer and the founder of MASH Content. She loves to talk about digital marketing, branding and visual design, and is passionate about tea, kittens and traveling with her husband.

Read all articlesby Mahnoor Sheikh