Almarai Partners with DARB Association to Sponsor 'Takhfa' Trail, Boosting Ecotourism and Public Health

Almarai, the Middle East's leading food and beverage company, has entered into a sponsorship agreement with the Saudi Hiking Trails Association (DARB) for the "Takhfa" hiking trail initiative. This initiative aligns with Almarai's commitment to enhance community life by investing in local activities and promoting ecotourism through developing natural trails to help residents and visitors discover the cultural and historical attractions in the Kingdom.

Launched on Saturday, October 26, 2024, in the Qassim region, the "Takhfa" trail is designed to create an engaging environment for residents and visitors to discover the area's natural, cultural, and historical attractions.

Fawaz Aljasser, Executive Vice President of Corporate Communications and Marketing at Almarai, commented, "We are thrilled to sponsor the "Takhfa" trail initiative as part of our efforts to promote ecotourism and enhance public health within our community. This initiative aligns with Saudi Vision 2030, striving toward a vibrant society that will serve as the backbone of a thriving economy and ambitious nation. We are dedicated to fostering positive change by investing in initiatives that support the health and well-being of local communities. This endeavor reflects our belief that embracing an active and healthy lifestyle not only improves physical and mental well-being but also strengthens community bonds and opens new opportunities for the local economy."

Almarai sponsors and supports over 1,500 partners annually across various regions of the Kingdom, focusing on service delivery and community development.