Finn Partners Inc.
Finn Partners Inc.
27/08/2024 | Press release | Distributed by Public on 27/08/2024 16:55
FINN Partners promotes Samantha Lacher and Laura Anderson Sanchez as senior partners of its Consumer Lifestyle and Sports Practice
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FINN Partners promotes Samantha Lacher and Laura Anderson Sanchez as senior partners of its Consumer Lifestyle and Sports Practice
August 27, 2024
NEW YORK- Global independent marketing and communications firm FINN Partners has promoted Samantha Lacher and Laura Anderson Sanchez to Senior Partner. In these new roles, Samantha and Laura will continue to drive business growth and deliver excellent results for the growing Consumer Lifestyle and Sports (CLS) practice. Both are based out of FINN's New York office and report to Managing Partner Missy Farren.
Lacher's elevation to Senior Partner is based on her proven ability to bridge travel stories with the outdoor and wellness industries, from promoting products and programs, to opening gateways for destination clients. Her ability to spot trends, identify differentiators, capitalize on cultural moments and develop storylines has propelled destinations, global hotel brands, boutique properties, sustainability programs, and thought leadership campaigns to the forefront. She has directed PR strategy for clients including Sonesta International Hotels Corporation; Travel Alberta; Westin Hotels & Resorts; Visit Salt Lake; Jamaica Tourist Board; St. Kitts Tourism Authority; The Leela Palaces, Hotels and Resorts; Colonial Williamsburg; The Little Nell, Chatham Bars Inn, Cayman Islands Department of Tourism; and more.
A corporate and brand strategist, Laura brings both internal communications and agency experience to the CLS team. With a knack for crafting distinctive brand stories rooted in forging emotional connections with consumers, Laura utilizes her arsenal of holistic marketing expertise across the agency's diverse roster of partners, with brand experience spanning Disney, Red Bull, Kodiak, Darn Tough, International Champions Cup, Therabody, Life Time, and more. Laura's expertise also spans athlete partnerships, including work on eight Olympic Games to lead organizations, athletes and brands to make the most of the global stage, including US Ski and Snowboard, USA Fencing, Burton, and Target.
"With Samantha and Laura leading our team alongside Senior Partners John Acunto and Caroline Andrew, the Consumer Lifestyle and Sports group will elevate our clients to new heights," said Missy Farren. "We look forward to building on the incredible growth and impact that our passionate and dedicated team has achieved since joining FINN in 2018."