iHeartMedia Inc.

31/07/2024 | Press release | Distributed by Public on 31/07/2024 19:40

Real World Wisdom and Fresh Perspectives: iHeartPodcasts and Butter.ATL Announce 'Butternomics: The Business of Culture Podcast”

Real World Wisdom and Fresh Perspectives: iHeartPodcasts and Butter.ATL Announce "Butternomics: The Business of Culture Podcast"

Hosted by Butter.ATL CEO Brandon Butler, the new podcast will feature a unique blend of Atlanta culture, business breakdowns and actionable success strategies

Listen To The First Episode Now

ATLANTA, GA - Today, iHeartPodcasts and Butter.ATL, an Atlanta-based media company, announced the launch of "Butternomics: The Business of Culture Podcast," a new series that will offer unique cultural business insights through an Atlanta lens. The first episode will be available on the iHeartRadio app and everywhere podcasts are heard beginning July 30.

Hosted by Brandon Butler, the founder and CEO of Butter.ATL,"Butternomics: The Business of Culture Podcast" will bring together creatives, business owners, entrepreneurs, designers, and more to share their insights and strategies, making it an invaluable resource for anyone looking to grow existing businesses or cultivate new, fresh ideas.

"Atlanta influences everything," says Butler, who has built and launched multiple seven-figure brands that use culture to create impactful and relevant businesses. "We believe that Atlanta's chief export is culture. While our podcast is based in Atlanta, it's not limited to this city. We're bringing in guests from all over the country-and potentially the world-who have built culture-focused businesses. Our goal is to provide our audience with the tools they need to learn and grow from the experiences of others who have done amazing things."

New episodes of "Butternomics: The Business of Culture Podcast" will be available on Tuesdays and Thursdays on the iHeartRadio app and everywhere podcasts are heard.

"Butternomics: The Business of Culture Podcast" is distributed by iHeartPodcasts.

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About Butter.ATL

Butter.ATL is Atlanta's definitive culture channel and a sought-after stage for the city's cultural icons. With over 130,000 followers across multiple platforms, brand sponsorships, and original programming that features ATL legends and culture makers. Butter.ATL's ownership group includes Grammy award-winning artists Big Boi of OutKast and Killer Mike. Butter is a 2020 Webby Award honoree, 3x Addy award winner, Shorty Award Winner, and Southeastern Emmy-nominated media company.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company's live and virtual events business. It also includes Premiere Networks, the industry's largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company's fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company's digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company's Audio & Media Services reportable segment includes Katz Media Group, the nation's largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.