TiVo Corporation
10/01/2024 | News release | Distributed by Public on 10/01/2024 12:09
TiVo Q2 2024 Video Trends Report
As the video marketplace continues to evolve, consumers are adapting to its growing complexity. With an overwhelming number of choices, many are shifting toward lower-cost options and prioritizing simplicity. This shift is redefining what the "video bundle" looks like today.
In the latest Video Trends Report, we found that a growing number of consumers are supplementing their video bundles with ad-supported services, leading to significant savings. The report highlights a notable 18% year-over-year decline in ad-free SVOD subscribers, as more users embrace lower-cost, ad-supported tiers.
Explore the key factors shaping these trends and more, along with how the industry is evolving to meet customer demands.
The TiVo Q2 2024 Video Trends Report takes a deep dive into consumer opinions on these and other indicators, based on surveys from 4,490 viewers in the U.S. and Canada. The biannual publication is available for free now.