ICANN - Internet Corporation for Assigned Names and Numbers
ICANN - Internet Corporation for Assigned Names and Numbers
12/09/2024 | News release | Distributed by Public on 12/09/2024 13:12
Use Cases Highlight the Opportunities To Be Found in Operating a TLDSally Newell Cohen
One of the major goals of the New Generic Top-Level Domains (gTLD) Program: Next Round is to create awareness among communities that represent a variety of languages, scripts, and geographic and ethnic diversity. The ICANN organization is charged with getting the word out to as many potential gTLD applicants as possible. One way to achieve this is by sharing stories about how different organizations are using gTLDs.
Our current focus is on engaging organizations, especially in regions that are underrepresented in ICANN, that may not know about the next round. Some of these may be interested in applying for a gTLD but may not have the resources to do so. These groups may be eligible to receive assistance through the Applicant Support Program (ASP), which offers a portfolio of financial and nonfinancial aid to eligible entities.
A key part of our strategy is to communicate the many opportunities that gTLDs can provide for various types of communities and organizations; and what better way to do this than to show how existing gTLDs are being used? Working collaboratively with current registry operators, we have developed a series of use cases, each providing a compelling example of how different types of organizations use gTLDs. You can view the use cases here.
The use cases complement the Next Round Champion's Toolkit, which contains outreach materials that can be employed by ICANN's outreach and engagement team and community champions as they talk about new gTLDs. The toolkit includes slide presentations, fact sheets (available in the six ICANN languages), and a speaker request form.
If you are a current registry operator and would like to share your gTLD use case on the Next Round website, please contact [email protected].
To learn more about the New gTLD Program: Next Round, visit https://newgtldprogram.icann.org.
Authors
Sally Newell Cohen
SVP, Global Communications
Read biography
Sally Newell Cohen
SVP, Global Communications
Sally Newell Cohen is the Senior Vice President of Global Communications and Language Services at the Internet Corporation for Assigned Names and Numbers (ICANN). In addition to leading a global communications team, she is the principal communications strategist and advisor to the CEO, Executive Team, and Board of Directors.
A proven leader in marketing and communications, Sally is known for building strong teams and executing strategies that elevate competitive advantage, promote growth, and enhance brand awareness. She leads the strategic communications effort to build greater awareness of ICANN's global mission.
Most recently, Sally was the Chief Operations Officer at Toastmasters International, where she partnered with the Board of Directors and CEO to develop a comprehensive strategic plan. Under her leadership, her team accomplished a global rebranding effort that revitalized the company's image and increased membership. She also has significant public relations and operational experience, having held leadership roles at public relations firms as well as high-tech companies such as Ingram Micro.
Sally has a bachelor's degree in Journalism from the Keene State College and has completed Executive Education programs at Harvard and Stanford. Before entering business communications, Sally was a journalist, where her natural curiosity was put to use as a reporter and editor.