AHDB - UK Agriculture and Horticulture Development Board

11/21/2024 | News release | Distributed by Public on 11/21/2024 09:24

Gen Z: a generation of health-conscious consumers

As a generation of approximately 10 million, Gen Z (those born between 1997 - 2012) are the shoppers of the future, and are anticipated to account for 11% of UK retail spend by the end of 2030 (Barclays, 2023).