Warner Bros. Discovery Announces Six Second Pre Roll Ad Product Across WBD Sports Digital Platforms

Warner Bros. Discovery today announced its six-second pre-roll ad product, a consumer-focused offering that has been in-market generating success for partners across WBD digital properties including Bleacher Report and House of Highlights. The product soft launched in Q1 2023 with strategic clients including Vivid Seats. Since its introduction to the wider marketplace in Q2, additional premium clients have tapped into the six-second ad tied to the biggest games and sports moments, as well as highlights, polls, live video, recaps and episode clips that serve as cultural touchpoints for fans.

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